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The Howard Company
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Founded in 1950

The Howard Company was established in 1950 as Howard Displays by Al Howard. It was primarily referred to as a point-of-purchase display advertising brokerage. With an in-house design staff, Al Howard and sales personnel developed and contracted for point-of-purchase display advertising pieces and programs for national advertisers. All production, assembly, and services other than art were purchased from outside vendors. The company was incorporated in 1957 as The Howard Company, Inc., continuing in the same line of business.

Due to ill health, Al Howard appointed his son, Kent Howard as president of the company in 1969. Kent served as president until 1996 when he assumed the role of Chairman and Chief Executive Officer. Today, Doug Watson serves as President and CEO of the 100% employee owned company.

Mainstreet Menus

Mainstreet Menu Systems Introduced in 1986

Until 1986 all business was done on contractual basis. Display programs were developed, produced, and inventoried against contracts with national companies such as General Motors, Ford, Dr. Pepper, 7Up, and Sherwin Williams.

In 1986 Mainstreet Menu Systems was introduced as a stock product based on fast food menu system experience the company had with Hardees, Dr. Pepper, Bonanza, and others. Inventory was built with no commitment, and menu systems were sold one at a time or in any quantity needed by the customer.

The Mainstreet Menu System brand is recognized as the market leader in indoor and outdoor menu boards. The product is sold  throughout the United States, Canada, and Mexico, and as well as in Europe, Japan, South Africa, and other selected parts of the world.

Howard Menus

Providing a proprietary, custom menu system was a natural outgrowth of the point-of-purchase experience. The Howard Company's design, engineering, and project management expertise delivers major indoor and outdoor programs including installation services for national accounts like Arby's, Noodles & Company, TCBY Yogurt, White Castle, Yum! Brands, and others.

How We Work:

  • We work with the customer to deliver what the customer wants.
  • Our designers, engineers, and model makers execute the concepts to reality.
  • Our project managers work closely with our suppliers to assure a quality product, delivered on time.
  • We assemble and test each display or menu system before shipment.
  • Most of the programs and systems purchased by our customers require very personalized fulfillment. We meet these needs with world-class pre- and post-sale customer service.
  • We eliminate the risk from our customers program by delivering as promised.
Conclusion

The Howard Company has in-depth experience in many markets. Through segments of the company - Mainstreet Menu Systems, Howard Menus, Howard Displays, Mainstreet Schoolzone, and VisionQuest Digital Systems, we serve many vertical markets including quick service restaurants, convenience stores, hardware, mass merchants, automotive, banking, state lotteries, and schools.

We work with virtually all materials and we are as comfortable outdoors as indoors. Our focus on quality and service sets us apart in our various marketplaces.

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The Howard Company

1375 N Barker Road
Brookfield, WI 53045
800.782.6222
info@howardcompany.com

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