The Howard Company
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A drive-thru system wouldn't be complete without order confirmation systems, directional signage, clearance bars and canopies. At the Howard Company, we research and develop drive-thru lane products our business partners can use to enhance their guests' experience from the moment they turn into the parking lot until they leave with their purchases. All these solutions can be custom colored to complement your branding, or order from our stock color selection. Our 10 business day promise from order to ship meets your busy schedule needs. And coordinating installation with our national installation services takes another task off your plate. 



Order Confirmation Systems

Howard Co HyperView Order Confirmation SystemAn order confirmation kiosk (OCS) works with your POS system to allow drive-thru guests to visually verify menu selections with your in-store personnel as they order. Drive-thru lane guests see YOUR custom-loaded menu graphics as they order, along with custom restaurant promotions in a colorful scrolling display. Stand-alone units have several kiosk color options available, and the pole mount unit can be color matched to your other drive-thru equipment.

Use an optional timing system to track guest drive-thru service times from entry point through the drive-thru lane until the order is picked up (magnetic in-ground loops are needed for this feature.) Make your drive-thru lane more efficient with these high-quality tools! Read more about the HyperActive Timer System and the Delphi Fast Track Timing system.Delphi Ordering System

The Howard Company offers two different options for OCS/Timer products - the HyperView order confirmation display and Delphi Endura™ E-Net™ Order Confirmation System. We will be happy to review your drive-thru needs and suggest a system that will be optimal for your situation.

Read this interesting article from QSRWEB about using OCS technology to define your menu mix and streamline your drive thru-lane!

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Learn About Delphi

Learn About HyperView


Speaker Post

Use our stand-alone metal speaker post with your drive-thru menu board; it is available in seven colors to coordinate with our other drive-thru accessories, and is constructed using maintenance-free Howard Co Speaker Postaluminum. Like all of our drive-thru lane products, we can custom color match the speaker post to other pieces of your drive-thru lane array. Purchase it with or without duplexing speaker and microphone kit - this unit is designed to house most popular communications systems. (See our 3M™ system information). Need installation? Contact us to learn about our national installation group.

Need to tie in a vehicle detection system with your order station for your drive-thru lane? We can help you with that too. Read this article to help clear up the mystery of what loop vehicle detectors are and how they work in your drive-thru lane.

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Learn More About Speaker Posts


Howard Co Headsets Communication System


We have teamed up with 3M™ to bring our business partners high quality and durable headsets for their drive-thru operations. If you need a system with enhanced microphone technology that improves sound clarity and reduces background noice, take a look at this system. Touch buttons and no on-off switch means few moving parts to break down.

Light weight and easy to service and operate, the 3M™ headset system can make drive-thru order processing a breeze. Count on The Howard Company to be your full service drive-thru service resource.


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Howard Co_Flat Top Canopy

New Style Flat Top Canopy

Howard Company engineers have developed a flat top drive-thru canopy that utilizes energy efficient LED downlighting. Protect your drive-thru lane guests from weather while they order! 

Options include adding speakers/microphones to replace a standard speaker post, or add an Order Confirmation System for easy order verification for your guests. Using both options on the canopy pole opens up usable area in the drive-thru lane if you are space-constricted.

A movable self-return helix option allows the canopy to swing forward when struck by an oversized vehicle, then slide back into position. 

The Flat Top Canopy is made of high quality structural steel - this product will last for years in all weather conditions! Choose from seven standard colors or custom color-match to meet your brand design requirements. The roof top material is offered in either ultra durable vinyl or aluminum to match your steel color options.We can ship this product out to you in 10 business days, and can coordinate installation nationwide if needed.

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Howard Co Drive-Thru Canopy



Standard Canopy

Don't miss out on potential drive-thru sales because of the weather. The Howard Company’s outdoor stand-alone drive thru canopy provides comfort and security for your drive-thru lane guests.  Both the standard upright pole and the optional angled pole designs offer shade and protection over your drive-thru speaker post. Or add the speaker/microphone option along with an order confirmation screen to the pole to declutter and open up space in the lane.

Add uplighting for guest security at night. The reflective under surface of the canopy enhances the light illumination. A movable self-return helix option allows the canopy to swing forward when struck by an oversized vehicle, then slide back into position.

The off-set angled canopy version allows you to place the canopy in tight quarters if installing behind your speaker post or menu board isn't an option.

Choose from seven standard colors for the steel post and vinyl top, or custom color-match to meet your brand design requirements. We can ship this product out to you in 10 business days, and can coordinate installation nationwide if needed.

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Read More About Standard Canopy


Deluxe Clearance Bar


Creating two new drive-thru clearance bar solutions adds more quality options to The Howard Company's drive-thru array, giving the QSR additional choices to fit any drive-thru layout. These Deluxe clearance bardesigns are developed with the end goal of reducing the chance of damage to QSR guest vehicles and to the restaurant building itself. Each option has it's own selling points, with solid construction and a pivoting crossbar common components of both pieces.

Featured as a new product to watch by FSR! READ MORE

With a standard clearance height of 9 feet, both the single and double clearance bars are securely anchored on the curb or pavement in the drive-thru lane. Clearance height is stated on the crossbar.

When centered between dual lanes, the bi-directional Deluxe Double Bar is the perfect solution for a two lane drive-thru, reducing equipment clutter to one clearance bar versus two. When struck by an over-sized vehicle in either lane, the horizontal crossbar rotates forward, then back to the original position once the vehicle backs up.

The single lane deluxe clearance bar must be placed on the left (driver’s side) of the lane, allowing the horizontal bar to swing forward, then back to the original position when struck.

Operators can add the optional suspended warning bar if the overhand clearance is less than 9 feet. 

With seven standard paint colors and custom color matching available, the Deluxe Clearance Bars will complement any existing drive-thru system, keeping branding consistent throughout the drive-thru lane.

Constructed of powder-coated steel, either clearance bar will guarantee years of performance in the drive-thru lane.


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Learn More About Deluxe Clearance Bar


Howard Co Drive-thru Clearance Bar


Standard Clearance Bar

Our universal clearance pole has an adjustable height warning bar to help minimize vehicle damage to your property (and to your guests' vehicles!). It features a large graphic area at the top to display your store brand and clearance height. Graphics are customized and made-to-order. Select a pole color from our standard seven options, or color match to your branding if desired. 

If you would prefer a custom clearance bar, we can design and engineer a product to meet your criteria. We can do whatever it takes to make what you need for a fair price, and delivered on time! Plus, nationwide installation is available for all Howard Company products!


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Learn More About Standard Clearance Bar

Howard Co Directional Signs


Directional Signage

Further brand your store while directing customer traffic flow through your parking lot with an illuminated directional sign. Use our standard directional messages or customize the sign face with your branding and message. We make it easy to color-coordinate the metal can and post to match your drive-thru menu board and other pieces of your drive-thru array, or select a color from our seven stock options.

Illuminated with energy efficient LED lighting means no ballasts to burn out and replace. 

Need a custom shape or design? No problem! Our engineers and designers will create what you need for your drive-thru lane or parking lot! Give us a call - let us make your drive-thru lane a success!

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Learn More About Directional Signage


Brand Booster Topper & Side Wing

Howard Co Brand BoosterHaving difficulty displaying featured items or limited time offerings due to space constraints with your menu board?

Don’t miss out on drive-thru sales - we have an affordable solution for you!

Our Non-Illuminated Drive-Thru Topper Brand Booster and Side Wing Brand Booster is the answer to ‘boost’ your sales in providing additional exposure of your Brand, Specials and LTO's.

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Learn More About Brand Boosters

Howard Co Drive-thru Accessories


Additional Accessories

Explore what the Howard Company offers to complement your drive-thru array. From non-illuminated wall mounted menu boards, to poster frames, to garbage cans - the Howard can help you brand your drive-thru from entry to exit with high quality products that express your personality.

  • Complete the look of your drive-thru lane with a color-coordinated awning over your pick-up window. 
  • Four color vinyl window graphics display promotional items or express décor. 
  • Outdoor poster frames displaying promos or food combos maximize building wall area as cars process from the ordering position to the pick-up window. 
  • Keep your parking lot tidy by positioning trash receptacles with arm extensions in the lane area.
  • Add a wing or a topper to your existing menu board to expand visual product display.

Looking for something special? Our design and engineering department can create the perfect solution for your drive-thru needs!


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Howard Company Solutions 

We have a solution for you

The Howard Company is your best resource as you seek out products for your restaurant or retail store. We work with virtually all materials and we are as comfortable indoors as outdoors. Our focus on quality and service sets us apart in our various marketplaces. We want to be your first call when you need advice on your menu systems, Point of Purchase needs, or in-store marketing and merchandising. Our high quality solutions help you focus on building your brand, serving your guests, and selling more product!

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The Howard Company

1375 N Barker Road
Brookfield, WI 53045

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