The Howard Company
  • Products
    • Digital Menu Boards
      • Digital Display Classroom
    • Drive-Thru Solutions
      • Digital Drive Thru Menu Board
      • Drive Thru Choice
      • Drive Thru Accessories
    • Indoor Menu Boards
      • Illuminated Menu Boards
      • Non-Illuminated
    • Decor
    • Merchandising
  • Installation
    • Installation Services
    • Field Data Collection & Management
    • Request an Installation Quote
  • About
    • History
    • Industry Awards
    • Associations & Memberships
    • Return Policy
  • Resources
    • Catalog
    • Literature
    • Videos
    • White Papers
    • Web Stores
    • Case Studies
    • News
    • Food Picture Library


Our engineers have designed the Drive-Thru Choice menu board series to be the most versatile drive-thru menu board system available! Choose any size, color, and panel combination to create a system Howard Co Drive Thru Choice Menu Boardperfect for your drive-thru lane, or let us help you carry out your branding with custom can colors. 

Our main units are energy efficient and use the newest LED lighting technology. The specially designed grid system ensures no dark spots for your content - bright illumination is guaranteed. Our Drive-Thru Choice menu boards are ready to ship in 10 business days; we can work with your contractor in new construction situations or call on our national installation services to install your board.

Match a canopy, preview board, speaker post or directional sign to create a fully branded drive-thru lane experience to serve your drive-thru guests. Create interesting and engaging menu content when you use our in-house graphic designers. Free content design is included with your new drive-thru board! We will take your food listings to design dynamic full graphic panels, or mix graphics and strips to artfully display your brand. 

In this world of quick service needs and increasing drive-thru lane traffic, let us help you make the most of your drive-thru lane and improve your bottom line!


Free Quote

Learn More About DT Choice

NEW! All-in-one Drive-Thru Solution!

Designed and built for the restaurant operator with limited Drive-Thru space, The Howard Company introduces a product combining a flat-top canopy with a multi-panel menu board, plus an order all in one drive thru signconfirmation board with speaker and microphone. This unique design provides state-of-the art performance for operators looking for a solution that works in space-restricted areas.

Like other Howard Company designs, the canopy provides comfort and a sense of security combined with protection from rain snow, sun and wind. The rotating “swing away” roof design (helix) is standard, reducing damage to the canopy from over-sized vehicles. With seven standard colors and custom color matching, your drive-thru system will enhance your brand outside as well as inside.

To display your menu listings, chose either digital menu board panels, or LED illuminated static panels with full graphics, or even combine them in an unlimited array of options to suit your situation. The Howard Company offers free menu board designs for a menu display that maximizes and promotes your custom food and beverage listings for the highest ROI.

Drive-thru guests can order using a standard speaker/microphone system, or include an order confirmation system to tie in with your in-house POS and reduce order error. 

Our sales staff can help you select and design components for an all-in-one system that works for you!

The Howard Company All-In-One Drive-Thru Solution boasts considerable construction and installation cost savings: one foundation, conduit for high and low voltage component needs, and menu board/order confirmation components in one package. Call us to find out if this new product will be the perfect solution for your drive-thru needs!

Learn More About All-In-One

Free Quote


The Bartolotta brothers, Joe and Paul, grew up in a traditional Italian family in Wauwatosa, Wisconsin.  Embracing their love of good, simple and fresh food served with love, they collaborated on their first  signature Italian restaurant in Milwaukee in 1993. Over the next two decades, The Bartolotta Restaurants added 13 more award winning dining concepts in and around the Milwaukee area.

Their newest venture in collaboration with Phoenix Development Partners is Osgood’s, featuring the Bartolotta take on a Fast Casual Restaurant setting. Menu items include the classic Chicago hot dog, Angus Beef hamburgers, and Wisconsin favorites including cheese curds, Johnsonville Brats and frozen custard. Never having developed a Fast Casual-style dining experience and wanting to incorporate a multi-lane drive-thru service, the Bartolottas sought out a company who could help guide them through installing an efficient and properly constructed drive-thru lane for Osgood’s. The Howard Company answered the call to share their years of drive-thru expertise with the Bartolotta group.


The Howard Company sales team met with the Joe Bartolotta, his IT group and marketing department to review site plans and develop the most cohesive layout for the new drive-thru lane. Necessary considerations included a “Y” service lane, offering two ordering stations that would converge to meet the pay and pick-up windows.

The layout needed to take into account under pavement vehicle detection loops, where to put the main menu boards, allow for the correct distances between the order stations and the lane convergence, and the correct curve degrees for vehicles turning in the lanes to approach the pay and pick-up windows.

Defined next was the equipment needed for their full-service drive-thru lane. The menu board size was determined based on their menu content. The Howard also designed and produced full graphic menu transparencies for the new board as well as clearance decals for the awnings. Additional drive-thru options included directional signs, a canopy over the ordering areas for guest protection from the weather and nighttime security, and most importantly, a high quality communication system for clear customer/order taker exchanges to ensure correct food delivery at the pick-up window.


Osgoods drive-thru menu board w canopy_TheHowardCo.

Dual lane order points both include a canopy for driver protection, a full graphic menu board, and a high-quality communications system.



Timing the installation of the equipment was paramount. The Howard team worked with Bartolotta’s construction crew to lay out the optimal time-line for proper installation of all the drive-thru lane items. As a result of the careful planning, all drive-thru lane products were installed on time and on budget, meeting the opening day deadline.

The Howard Company looks forward to continue as the “go-to” source for the Bartolotta development team as they research expansion into other Fast Casual opportunities. Our ability to offer a complete drive-thru lane product line plus respond quickly to Joe Bartolotta’s needs put us ahead of the competition. 

Learn More About All Howard Company Solutions

We have a solution for you

The Howard Company is your best resource as you seek out products for your restaurant or retail store. We work with virtually all materials and we are as comfortable indoors as outdoors. Our focus on quality and service sets us apart in our various marketplaces. We want to be your first call when you need advice on your menu systems, Point of Purchase needs, or in-store marketing and merchandising. Our high quality solutions help you focus on building your brand, serving your guests, and selling more product!

Yes, Request a Quote >

Need Help?

Find a Local ContactWe’re located throughout the United States and around the world ready to help you.

Find a Local Contact >

Request a QuoteWe want to hear about you. 
Send us a request for a quote today.

Request a Quote >

The Howard Company

1375 N Barker Road
Brookfield, WI 53045

  • Products
  • Installation
  • About
  • Resources
  • Contact
  • BLOG
This site is powered by the Northwoods Titan Content Management System