The Howard Company
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Our energy efficient Platinum LED illuminated menu board option for restaurant or retail locations can be configured to easily meet your space and décor requirements. Remarkably thin and light-weight, the Platinum will make your graphics pop and engage your restaurant guests!

In the 1980's The Howard Company revolutionized the menu board business with our traditional Mainstreet Gold menu board system, one of the first in the food service industry to offer an easy-to-use custom modular menu board with changeable content menu strips.

The new LED Platinum menu board system carries on that Howard tradition of presenting business partners the latest in menu board technology with eco-friendly low energy LED lighting in a modular lightbox system, with the ability to display full graphic transparencies or customize with your display requirements. Configure your new system using one lightbox or as many as ten (or more!) depending upon what your space requires. Our customer service team will design a system to answer your needs!

Illuminated Images

Arbys-LED-Platinum_Howard Co.jpg

Arby's mounts the Platinum LED panels on a curved mounting system to match their dining room interior decor


Platinum LED


The Platinum LED-lit illuminated menu board panels display your content using the greatest visual area. LED energy efficient lighting produces maximum brightness and evenly distributed back-light: no more dark spots or low illumination areas behind your menu sign. No more ballasts to pull out and replace. Lightboxes pigtail together in a slim profile and hang in either a wall mount (standard) or angled hanging bars. This system can also fit a curved dynamic - let us develop a solution for your shop!

Display your menu with full graphic panels and direct printed pricing or lo-tac sticky prices, or incorporate picture graphics with more traditional strips and price carriers to easily change out your menu as needed. We use "lift and drop" panels or magnetic mounting to hold graphics in the frame. Stock size and trim color light boxes ship quickly, or let our engineers customize a size for your space - this modular menu board system is made to meet your most stringent requirements.

Another display option integrates the static Platinum LED menu board with a digital display for the user who desires to incorporate digital technology without the expense of going to a full digital menu board system. Show your day-part menu in the digital panel, while displaying static items on either side in the Platinum system. The options are endless!

Our Howard graphic artists will take your menu from mundane to dynamic; free menu display design is included with your new menu board! If you are a chain, do you have calorie information on your menu board? The national food labeling mandate became effective on May 7, 2018. Our graphic designers can show you how to best incorporate calorie information on your listings.

The Howard Company offers expert advice on layout and placement of your menu listings to help you sell more product...because when our customers succeed, we succeed!


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Learn More About Platinum

Menu Board Case Studies

Portillos Graphics

Portillos: New Store Graphics Design

The Howard Company worked with Portillos Corporate to design user-friendly graphics and menu boards for new stores and store-refresh locations

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Noodles & Company Nationwide Store Refresh

Noodles & Company Nationwide Store Menu Board Refresh

The Howard Company redesigned and updated the entire chain of Noodles
restaurants with new menu board graphics.

Read More >

Notre Dame

Digital Menu Boards: University of Notre Dame - Purcell Pavilion

Hybrid, digital menu boards were installed by Mainstreet Menu Systems in the concession stands to replace existing all-digital menu systems.

Read More >

Kent Kwik Digital Board

Kent Kwik: Digital Menu Boards

The Howard Company worked with Kent Kwik marketing to install digital menu boards for the interior store and drive-thru lane solutions 

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Mrs. Fields New Store Opening in Downtown Chicago

Mrs. Fields New Store Decor: Downtown Chicago

The Howard Company created the new decor package including an easy to use menu board, vinyl window graphics, canvas wall murals, gift card displays, and other vinyl wall graphics.

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Ritas Italian Ice Case Study

Rita's Italian Ice:
Menu Board Design

The Howard Company worked with Rita's to merge multiple designs and sources into one, and developed an on-line webstore platform for easy ordering for Rita's franchise partners.

Read More >

We have a solution for you

The Howard Company is your best resource as you seek out products for your restaurant or retail store. We work with virtually all materials and we are as comfortable indoors as outdoors. Our focus on quality and service sets us apart in our various marketplaces. We want to be your first call when you need advice on your menu systems, Point of Purchase needs, or in-store marketing and merchandising. Our high quality solutions help you focus on building your brand, serving your guests, and selling more product!

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Need Help?

Find a Local ContactWe’re located throughout the United States and around the world ready to help you.

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Request a QuoteWe want to hear about you. 
Send us a request for a quote today.

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The Howard Company

1375 N Barker Road
Brookfield, WI 53045

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