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Here's a team of "Villagers" you can count on to make your dream a reality!


By Cheryl K on August 7, 2017


The saying “It takes a village…” gets thrown around quite a bit these days, but it is truly a reality when it comes to designing and creating any manufactured goods in our business!

As a consumer of our products you may only meet and know your sales rep; you never get to meet or talk to the people who make your dreams come true.


Can you make this?

First, there’s the product designer or engineer who takes your question “can you make this?” and creates visual representations of your discussion with our sales team. The rep will show you those drawings and work with you to fill in the blanks, often going back and forth several times before the “Yeah, that’s it!” happens.


Nuts and bolts

Next your idea goes to the production group (yes, group!) who pour over the drawings to determine what screws or nuts or materials will be needed to make your idea. They cost out the materials and come up with the price we need to make a profit on our end while giving you a good value on your end.

And you haven’t spent a penny with us yet!


Support staff "make the magic" happen


Once we get the go ahead to send this to production, our customer service agents set up your order based on the design. This puts the product into the work flow so our contract services (if needed) make their parts and return it to us for further assembly. Or, if it’s a product we can create in-house, the purchasing agents order out the parts needed and schedule delivery so we can meet the promised shipping deadline.

Once we have all the parts in-house, your product goes into further production and finish assembly with quality control measures ensured. Our team

of skilled employees make sure your product meets expectations (yours AND ours!) before heading to packaging

and prepped by another team for final shipment from the shipping department.

How about our "Villagers!"

Wow! Let’s count how many of our "villagers" have touched your item: a sales rep, designers and/or engineers, production managers, purchasing agents, customer service, contractor or in-house assembly teams, packaging and shipping – that’s eight teams of people who’ve worked together to design, engineer, produce and ship your product to your satisfaction! If you include the office staff that further supports the company with accounting or marketing tools, we could add more teams to the mix.

Last note:

Our team of “villagers” takes pride in making dreams a reality, and do it with a smile on their face. Because we know and appreciate the value of a job well done and a consumer well satisfied.


About Cheryl K

Cheryl K has been part of the point of sale and menu board industry in many capacities for the past 25 years. Since 2007 she has worked with The Howard Company's ecommerce websites developing webstores and content, and administering the CMS platform. Along with this responsibility she has worked in Customer Service, Graphic Design, and most recently helped in the redesign of the Howard's corporate webpages. She enjoys the challenges of serving Howard Company business partners and looks for opportunities to make purchasing solutions less complicated to the everyday consumer.

We have a solution for you

The Howard Company is your best resource as you seek out products for your restaurant or retail store. We work with virtually all materials and we are as comfortable indoors as outdoors. Our focus on quality and service sets us apart in our various marketplaces. We want to be your first call when you need advice on your menu systems, Point of Purchase needs, or in-store marketing and merchandising. Our high quality solutions help you focus on building your brand, serving your guests, and selling more product!

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The Howard Company

1375 N Barker Road
Brookfield, WI 53045

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