Howard Company Blog
Refresh! Clean Up! Reorganize!
By Cheryl K on January 17, 2017
With the New Year here and the FDA menu labeling mandate fast approaching, the time to refresh your menu board is now. But adding calories isn’t the only reason for change – how about making your menu board more engaging and user-friendly?
Take a look!
A menu board redesign is an opportunity to increase the speed of service for your staff and dining guests; re-organizing and simplifying your menu listings to be the best of what you have to offer will allow your kitchen crew to do what they do best – create great meals for your guests. Your dining guests will appreciate the simple descriptions versus reading long detailed ho-hum text about the food.
What do they see?
. And while you are at it, how about thinking “new products”? This is a great time to add or update menu items; your guests are always looking for a new food experience at their favorite restaurants. Ask your steady customers what they would like to see – repeat guests who have a sense of ownership will help expand your customer base by inviting friends to try a favorite dining experience.
Now that you are thinking FRESH, translate those new and updated menus into interesting food imagery. It’s a long proven fact that we shop with our eyes, and what better way to show off your menu than with great food graphics to invite diners to try something different! Integrate your redefined menu listings with quality food images and you’ll see results that mean more dollars at the end of the day. Use hot spot technology – what areas do guests look at first when they see your menu board? – to reorganize how you lay out your food listings. Your mantra should be REFRESH – CLEAN UP – REORGANIZE as you reimagine your brand.
Along with thinking REFRESH, what does your queue line wall say about your dining room? Are you wasting unused space where you could be engaging your guests while they wait to order? How about taking those great new food pictures and making them into posters or wall art to promote your new food items! Try a simple digital screen scrolling your food imagery or your latest LTO.
Isn't this better
Reach out to experienced menu board designers to help you rethink and reorganize your menu board content. They can advise you on the best way to display your product line, create great imagery for your board and walls, and suggest other merchandising opportunities to maximize your advertising investment.
Whether you have a magnetic board, need illuminated graphics or want to explore a digital system, The Howard Company can be your resource for the latest in menu board systems and products. Give us a call to get your REFRESH started!
About Cheryl K
Cheryl K has been part of the point of sale and menu board industry in many capacities for the past 25 years. Since 2007 she has worked with The Howard Company's ecommerce websites developing webstores and content, and administering the CMS platform. Along with this responsibility she has worked in Customer Service, Graphic Design, and most recently helped in the redesign of the Howard's corporate webpages. She enjoys the challenges of serving Howard Company business partners and looks for opportunities to make purchasing solutions less complicated to the everyday consumer.
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The Howard Company is your best resource as you seek out products for your restaurant or retail store. We work with virtually all materials and we are as comfortable indoors as outdoors. Our focus on quality and service sets us apart in our various marketplaces. We want to be your first call when you need advice on your menu systems, Point of Purchase needs, or in-store marketing and merchandising. Our high quality solutions help you focus on building your brand, serving your guests, and selling more product!
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