Thinking outside the box: Digital Displays
Not just for restaurants!
By Cheryl K on February 23, 2016
Are you one of the many who think digital displays can only be used in restaurants? Think again!
Statistics show 84% of U.K retailers believe digital signage creates significant brand awareness! (Samsung UK Retail Digital Signage Survey) If your school, medical facility, public venue (stadium, arena and more), bank or grocery store needs to share valuable information to your guests, promote the next event or simply to direct guests to other locations in your facility, DIGITAL DISPLAYS might be the best solution to fill that need. Digital signs can announce upcoming meetings, share company news, and enforce your brand message in a way no other signage is able to accomplish.
Look at me!
Digital signs attract attention, plain and simple. In retail stores, displays entertain, inform and engage customers in a way static signage can't approach. In a clothing store, how easy would it be to tease your customers with next season's styles or push an upcoming sale using digital video displays throughout your outlet? Keep customers returning with multi-channel campaigns using the moving canvas of a digital display; you control the content and update the material with easy-to-use content management programs. More than one store to manage? Easily done with wireless webhosting - update all your stores seamlessly with a key-stroke.
Waiting in line for customer service in any business situation is probably the most boring and irritating places to be. Why not keep those guests engaged with video feed featuring your business information or offering other valuable services? Banks can easily show the day's stock market activity, loan rates, even community news. If people see your posted information and find it valuable, then you've achieved success.
Hotels with meeting spaces can easily share site information, guide guests to other areas on the property, and, especially, promote hotel amenities that might encourage guests to return on a personal vacation. Some hotels have even coordinated with nearby airports to display updated flight information in their lobbies to keep guests informed with real-time travel information.
Create memorable customer experiences by exploring how digital displays can work in your retail venue. Engage your guests with useful content, expand your brand, and bring back your customers again and again with digital imagery and information that makes a difference.
About Cheryl K
Cheryl K has been part of the point of sale and menu board industry in many capacities for the past 25 years. Since 2007 she has worked with The Howard Company's ecommerce websites developing webstores and content, and administering the CMS platform. Along with this responsibility she has worked in Customer Service, Graphic Design, and most recently helped in the redesign of the Howard's corporate webpages. She enjoys the challenges of serving Howard Company business partners and looks for opportunities to make purchasing solutions less complicated to the everyday consumer.
We have a solution for you
The Howard Company is your best resource as you seek out products for your restaurant or retail store. We work with virtually all materials and we are as comfortable indoors as outdoors. Our focus on quality and service sets us apart in our various marketplaces. We want to be your first call when you need advice on your menu systems, Point of Purchase needs, or in-store marketing and merchandising. Our high quality solutions help you focus on building your brand, serving your guests, and selling more product!
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