The Howard Company
  • Products
    • Digital Menu Boards
      • Digital Display Classroom
    • Drive-Thru Solutions
      • Digital Drive Thru Menu Board
      • Drive Thru Choice
      • Drive Thru Accessories
    • Indoor Menu Boards
      • Illuminated Menu Boards
      • Non-Illuminated
    • Decor
    • Merchandising
  • Installation
    • Installation Services
    • Field Data Collection & Management
    • Request an Installation Quote
  • About
    • History
    • Industry Awards
    • Associations & Memberships
    • Return Policy
  • Resources
    • Catalog
    • Literature
    • Videos
    • White Papers
    • Web Stores
    • Case Studies
    • News
    • Food Picture Library

Y-Not Stop

Digital Menu Board Installation

Y_NOT_STOP_The Howard Company

Background

St. Romain Oil Company, Inc., parent company of Y-Not Stop Convenience Stores, was founded in 1970 by Edmond St. Romain to provide quality fuels and lubricants to farmers, loggers, construction, riverboats, generators and service stations in central Louisiana. The first convenience store was purchased in 1987. Since then, additional store locations have been developed throughout the Central Louisiana area.

The original Y-Not Stop stores featured the Mainstreet Gold menu board systems; St Romain learned of the VisionQuest digital displays through a marketing campaign sent to existing Howard Company customers. They were intrigued by the capabilities of using digital menu boards to display their freshly prepared food in a fun, modern way.

Development

After initial inquiries and discussions of how a digital menu board system based on their needs might work in their convenience stores, it was decided to try a system at a test location. The original digital display used static menus on two screens in their hot foods service area.

The test location was so successful, management decided to expand digital displays into their other 14 locations. The ability to adjust prices in a timely manner as the cost of fresh ingredients changed assured stores they wouldn’t miss out on opportunities. Errors made by managers making changes in their stores were resolved by the ability to update all menu boards at one time from one central location.

Results

Y-Not Stop digital displays now incorporate video along with menu listings, and include promotional advertising for other vendors who sell products in Y-Not Stop convenience stores. Most stores have a minimum of two screens with several outlets installing three digital displays. Additionally, The Howard Company was asked to redesign an updated layout of menu listings to include movement of professional food pictures showcasing Y-Not Stop specialty foods.

“Our customers love seeing the many different pictures of our food that move in a video format! The digital boards are much more visually appealing, and add to the overall experience,” says Amanda St Romain, marketing director of Y-Not Stop at St Romain Oil. “I really appreciate how (the team at The Howard Company) go above and beyond to make sure I am happy with the final result. - Top of the line technology with an excellent team of people!”

 

We have a solution for you

The Howard Company is your best resource as you seek out products for your restaurant or retail store. We work with virtually all materials and we are as comfortable indoors as outdoors. Our focus on quality and service sets us apart in our various marketplaces. We want to be your first call when you need advice on your menu systems, Point of Purchase needs, or in-store marketing and merchandising. Our high quality solutions help you focus on building your brand, serving your guests, and selling more product!

READY TO LEARN MORE?
Yes, Request a Quote >

Need Help?

Find a Local ContactWe’re located throughout the United States and around the world ready to help you.

Find a Local Contact >

Request a QuoteWe want to hear about you. 
Send us a request for a quote today.

Request a Quote >

The Howard Company

1375 N Barker Road
Brookfield, WI 53045
800.782.6222
info@howardcompany.com

  • Products
  • Installation
  • About
  • Resources
  • Contact
  • BLOG
  • WEBSTORE
This site is powered by the Northwoods Titan Content Management System