The Branding Signage and Technology Podcast
Welcome to The Branding Signage and Technology podcast presented by The Howard Company! Each episode is unscripted and features new guests talking about best practices, trends, and questions surrounding branding signage and technology.
All Episodes
The Role of First Impressions
In this episode of The Branding Signage and Technology Podcast, I sit down with Nick from our install team and Todd from our engineering group to explore the pivotal role of first impressions in branding, signage, and technology. We discuss how exterior branding elements influence customer decisions, the psychology behind color choices, and the importance of design simplicity. Our conversation delves into how effective signage can transform a mere storefront into an inviting destination and the technical considerations for ensuring visibility and impact. We also touch on innovative solutions like digital menu boards and AI ordering systems that can enhance the guest experience. Tune in for insights on capturing attention and fostering customer loyalty, and get to know our team a bit better with some fun fall food favorites!Recapping NACS 2025
In this episode of The Branding Signage and Technology Podcast, I dive into the highlights of NACS 2025, held recently in Chicago. Joined by Eric, our digital and presales engineer, and Kevin, our national sales manager for convenience stores, we discuss the latest trends and innovations in the convenience store industry. From maximizing ticket volumes and integrating loyalty apps to the exciting advancements in Voice AI, we cover it all. Hear firsthand how attendees engaged with our technology and the fascinating discussions that emerged. Plus, we share personal anecdotes from the event, including our memorable experiences at Soldier Field. Whether you're a convenience store owner or just curious about industry developments, this recap is packed with insights you won't want to miss.Why a Successful Strategy Takes a Full Team Effort
How well does your team work together? On our newest episode of The Branding Signage and Technology podcast, we discuss why Marketing, IT, Operations, Construction, Design, and Executives should be working together on all projects relating to signage.The Science of Drive-Thru Stacking
In this episode of The Branding Signage and Technology Podcast, I sit down with Grant and Nick from The Howard Company to explore the intricate science of drive-thru stacking. We delve into what drive-thru stacking is and why it plays a crucial role in restaurant efficiency and customer experience. Grant, our regional vice president of sales, shares insights on how early planning can ensure compliance with local regulations, while Nick, our installation manager, discusses the complexities of converting existing structures to accommodate drive-thrus. We also touch on leveraging waiting time for branding opportunities and the importance of real-time order confirmation systems. Join us as we unpack the strategies that can enhance drive-thru operations and elevate your restaurant's success.