The Branding Signage and Technology Podcast
Welcome to The Branding Signage and Technology podcast presented by The Howard Company! Each episode is unscripted and features new guests talking about best practices, trends, and questions surrounding branding signage and technology.
All Episodes
How Much Does a Drive-Thru cost?
How much does a drive-thru actually cost? In this episode, Director of Marketing Jean Jones and Inside Sales Manager Daniel Jones break down everything operators need to know before budgeting for a drive-thru system. From choosing between static, digital, and hybrid menu boards to understanding what most quotes leave out, they cover the full picture, including installation, site planning, content strategy, and the ROI of working with one partner from start to finish. Whether you're opening your first location or planning a multi-site rollout, this episode gives you a practical framework for making the right call. 0:00 Introduction and guests 1:10 How much does a drive-thru cost? 2:45 Static vs. digital vs. hybrid menu boards 5:00 What most competitor quotes leave out 7:30 Budgeting beyond the equipment 10:15 Menu board strategy and ROI 13:00 The value of a single drive-thru partner 15:20 Fun questions with Jean and DanielThe Best Time to Upgrade your Signage
In this episode of The Branding Signage and Technology Podcast, I welcome back Rod Clouser to discuss the critical question: when is the best time to upgrade your signage? We explore how effective signage acts as a silent salesperson, enhancing customer experience and driving sales. Rod shares insights on recognizing the signs that it’s time for an upgrade, whether through digital or printed graphics. We also address the hidden costs of maintaining outdated signage and how modern solutions can streamline operations across multiple locations. If you're evaluating your signage strategy, this conversation will provide valuable guidance on enhancing your brand’s visibility and customer engagement. Tune in for an informative discussion that could transform your approach to signage.How Drive-Thru Voice AI Works (Featuring VOX AI)
In this episode of The Branding Signage and Technology Podcast, Brian chats with Koen from VOX AI about the revolutionary role of voice AI in drive-thru operations. They dive into a live demonstration, showcasing how voice AI enhances order accuracy and improves customer experience by quickly processing requests. Koen explains the technology's three-layered training approach, which includes integrating with communication and POS systems to create a tailored experience for each brand. They also discuss the significant benefits of utilizing AI, especially amidst labor shortages in the restaurant industry. Join Brian and Koen as they explore the future of drive-thru technology and how VOX AI is setting new standards for efficiency and customer satisfaction.The Truth About Voice AI In The Restaurant Industry
Does voice AI actually take jobs away or is that the wrong way to look at it? The fear has always been that the moment you add voice AI, someone at the window loses their role. What we keep seeing is the opposite. The teams getting the most out of it are the ones who kept their people and moved them where they add more value, while the technology handles the repetitive part. It only works after you put real time into teaching it, which is the part most of the conversation skips. Brian and Iris get into how you plan for that, what NRA says about where things are heading, and why solving the customer's problem beats selling them anything.