Howard Company Blog

Cheryl K

Cheryl K has been part of the point of sale and menu board industry in many capacities for the past 25 years.

Recent Posts

You May Not Need Us Now: Researching Menu Board Companies

January 7, 2020 / by Cheryl K posted in Menu Boards

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If you are a typical quick-service restaurant operation, you have been in business for a few years, and have had a good run because of smart marketing and a great product. Maybe you bought an existing property and have nursed it from a "just getting by" business to one with a decent financial return.

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The Four “T”s of Digital Restaurant Menu Boards

December 3, 2019 / by Cheryl K posted in Digital, Restaurants

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As consumers, we see digital menu displays everywhere. It is all restaurant chains talk about – getting their franchisees into the digital menu board game. Local restaurants are dipping their toes into digital displays too. Menu board companies all seem to have their version of digital boards in their product lines. But once a user has installed their board, what happens then? Let's examine the four "T"s you should think about once you have invested in updating your restaurant with your new digital menu board.

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Menu Board Redesign: Call in the Professionals!

September 12, 2018 / by Cheryl K posted in Menu Boards

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Whether you are a big chain restaurant operation or a small multi-store group, you surround yourself with resources and people you can count on to give you honest input on how to make your business a success. You value their professional opinions and hope their expertise fills in the holes of your experience. Here’s the question: do you have someone in your resource group who can offer expert experience in the menu board and point-of-purchase business?

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Purchasing A Digital Menu Board? Here are 6 Points to Consider First!

June 14, 2018 / by Cheryl K posted in Digital

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Editors note: This post was originally published on November 9, 2015 and has been completely revamped and updated for accuracy and comprehensiveness.

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4 Tips on making a game plan for NRA 2018!

May 7, 2018 / by Cheryl K

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It's never too soon to start making a game plan for this year's National Restaurant Association Show! Here's our updated game plan suggestions for 2018 - take a few minutes to read the suggestions and get excited to see the latest at this year's show!

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