If you are a typical quick-service restaurant operation, you have been in business for a few years, and have had a good run because of smart marketing and a great product. Maybe you bought an existing property and have nursed it from a "just getting by" business to one with a decent financial return.
As consumers, we see digital menu displays everywhere. It is all restaurant chains talk about – getting their franchisees into the digital menu board game. Local restaurants are dipping their toes into digital displays too. Menu board companies all seem to have their version of digital boards in their product lines. But once a user has installed their board, what happens then? Let's examine the four "T"s you should think about once you have invested in updating your restaurant with your new digital menu board.
Whether you are a big chain restaurant operation or a small multi-store group, you surround yourself with resources and people you can count on to give you honest input on how to make your business a success. You value their professional opinions and hope their expertise fills in the holes of your experience. Here’s the question: do you have someone in your resource group who can offer expert experience in the menu board and point-of-purchase business?
Editors note: This post was originally published on November 9, 2015 and has been completely revamped and updated for accuracy and comprehensiveness.
It's never too soon to start making a game plan for this year's National Restaurant Association Show! Here's our updated game plan suggestions for 2018 - take a few minutes to read the suggestions and get excited to see the latest at this year's show!