Howard Company Blog

Laura Paff: Static to Digital

March 17, 2020 / by Jean Jones

Laura Paff, Inside Sales Manager: North America East, talks about the advantages of switching your menu boards from static to digital.

Laura Video 1-2

When it comes to making the transition from static menu boards to digital menu boards, there are certain advantages that stand out.

  • Cost-effectiveness: As your business evolves over time and you choose to display new offerings, it is much easier, faster and less expensive to change your menu digitally.
  • Flexibility: With the ability to change content and layouts at any given time, your business has the flexibility to shift customer attention to the most profitable items, such as specials and favorites.
  • Customer Engagement: Digital displays allow businesses to keep customers engaged while waiting to be helped. Aside from promoting products and services, digital screens are a great medium to advertise limited time offers (LTO's), volunteer work, community-wide events, and manage daypart menu items.

If you have any questions you would like Laura to answer in a future video, please submit them in the comments box below.


To learn more about digital signage, check out The Howard Company's 7 Key Elements of Digital Signage Guide:

7 Elements of Digital Signs

Topics: Digital, Drive-Thru, Indoor Menu Boards, Menu Boards, Laura Paff

Jean Jones

Written by Jean Jones

Jean Jones started in restaurant marketing in 1996 when she and her husband operated two fine dining restaurants in Wisconsin. After a detour into marketing for a real estate development firm, she returns to the restaurant industry with The Howard Company.