Kent Kwik

Discussion & Development

Our team used a site evaluation approach to determine store layouts and to determine what solutions might fit their needs. The convenience stores were looking to make improvements to the indoor menu board signage plus research drive-thru options as they looked to expand not only their food service to a drive-thru lane, but for store patrons to be able to purchase any manner of goods and have them delivered through their pick-up and pay window.

The Midland, Texas, test location was chosen to upgrade from static indoor menu boards to digital indoor menu systems in the food center and at the beverage station. A full drive-thru lane was also planned. It included an order station canopy, a drive-thru menu board, and an order confirmation kiosk on the outside of the store. The goal was for Kent Kwik to be able to operate their drive-thru lane 24 hours a day.

Results

Pleased with the appearance and ROI of the test store, Kent Kwik is moving forward with complete store packages including indoor digital menu board systems and drive-thru lane products for both remodel locations and new station builds. The Howard Company created the digital display content in-house, with future plans for store management to self-administer updates and content creation. The Howard Company once again provided quality solutions in a timely manner that met the needs of our business partner!