New store openings create a lot of work for marketing teams. Coordinating all the print vendors can be very challenging.
Opening new locations is always challenging due to the need to manage schedules and navigate complex timelines. To complicate matters further, many franchisees are often new to the business and require guidance at every step of the process. Installing equipment and dealing with contractors takes up most of their time and attention, and frequently the branding assets are low on the list. Consider these complexities that the above-referenced chain navigates:
- This chain also allows franchisees some flexibility regarding menu items, pricing, and hours of operation.
- Assets are created by an agency, requiring an approval process by the marketing team.
- The marketing team forwards the assets to the local printer and menu board supplier, who have to reformat the assets to work with their printing process - two more distinct approval processes with the marketing team and the franchisee.
- Everything has to be packaged and shipped from multiple locations, adding shipping cost.