FOR IMMEDIATE RELEASE
NRA 2026 • McCormick Place Convention Center • Chicago, IL • May 16th - 19th
Brookfield, Wisconsin (May 13, 2026) -Every year, thousands of restaurant operators descend on Chicago looking for the next cutting edge technology, signage, and systems that will help them serve faster, stand out, and scale smarter. The Howard Company has spent 76 years specializing in restaurant signage and technology, and the National Restaurant Association Show is where it all comes together. There is more to see than ever before at booth #5401.
This year's booth puts The Howard Company's full drive thru lineup front and center. Operators can step up to both the well known Drive-Thru Flex menu board and the newer Drive-Thru Eco menu board, both 2-door and 3-door options on display.
Beyond the drive thru, visitors will see:
Indoor menu boards, including digital options and a NEW dayparting static system
The Howard Company is partnering on the booth with Square, VOX AI, Neon, Navori, Nanonation, LG, Samsung, Humanscale, and Bluefin. Together, the lineup gives operators a single place to see how hardware, software, content, and creative all come together inside a real world restaurant environment.
Planning to attend or want to meet the team?
Visit Our NRA 2026 Page to let us know you'll be there, book time with our team, or learn more about the products and partners on display. Walk ups are welcome at booth #5401.
About The Howard Company, Inc.
In business since 1950 and headquartered in Brookfield, Wisconsin, The Howard Company is the nation’s leading branding signage and technology provider. As an employee-owned company, we have built our reputation by providing first-class customer service through our consultative process, a broad product line, and customization to fulfill our clients’ needs. We specialize in drive-thru systems, digital displays, content creation, illuminated and non-illuminated menu boards, building signage, interior design and décor, point-of-purchase merchandising, design services, digital services, installation services, and rollouts.
If any restaurateurs have any questions leading up to NRA 2026, please leave a comment in the section below. The Howard Company will respond as soon as possible.
Contact:
The Howard Company
1375 North Barker Road
Brookfield, WI 53045
Office: 262‐782-6000
https://www.howardcompany.com/contact/sales