NRA MAY 2026

What's Actually at

Booth 5401?

The booth is set up like a real foodservice operation. Drive thru on one side, indoor on the other. Live customer work, Howard's designs, motion graphics, and mutiple solutions running across both.

  • SQUARE OCS DEMO: Order Confirmation System that close the loop between drive thru, kitchen, & customer.

  • VOX VOICE AI DEMO: Faster, multilingual, intagerated drive thru voice ordering

  • BRANDHUB DEMO: Branded for your company on all Howard product & graphics all in one portal. 

  • DV LED: High brightness video walls that hold up in direct sunlight and grab attention from across the lot.


NEW Indoor System:

THE Benchmark Flip 

Bridging digital dayparting to the static menu world. Two printed menus, one system.

Plan Your Visit

Plan less. Solve more. Our booth isn't a product showcase, it's a planning session. The tech, the partners, and the experts who design, install, and run it, all in one stop.

Find Your Rep at The Howard Comapny

Wherever you operate, theres a rep ready to meet you at the booth. 

Sales Coverage

Find your regional Howard Company rep by state.

Kevin
Kevin
Grant
Grant
Rod H
Rod H
Rod C
Rod C
Daniel
Daniel
Kevin
Western U.S., IL, MN, ND, SD
Grant
Southeast, WI
Rod H
Northeast, Mid Atlantic, Plains
Rod C
MI, NE, Gulf states, TX
Daniel
All states, nationwide coverage

Coverage is by account assignment, not strict geography.

Independent operator means five or fewer locations. Daniel handles all states.

NRA BOOTH 5401