Why Us?

Compare the product capabilities and features across top drive-thru and digital signage providers to find the right fit for your business objectives

Products The Howard Company (Most Popular) Everbrite LSI Digital Signage Novisign Origin Menu Boards Palmer Digital Stratacache Stream Signage Unistructures Visual Graphic Systems Xenial
Drive-Thru Menu Boards
Canopies
Clearance Bars
Speaker Posts
Directional Signs
Brand Boosters
Tip Jars
Headset Systems
Indoor Menu Boards 
AI Voice Integration
Kiosks
Register Shrouds
Window Graphics
Interior Design
Video Walls
Exterior Signs
Digital Content Management
Design Services
Active Monitoring
Graphic Fulfillment
Installation Services
POS Systems
Kitchen Management

We pride ourselves at the Howard Company for being a "one-stop shop" for all of your signage needs. From customization to installation, we consult and assist your business.


Comparing Drive-Thru Menu Board Solutions: Palmer Digital Group vs. The Howard Company

When evaluating digital drive-thru menu board solutions, both Palmer Digital Group (PDG) and The Howard Company (THC) offer innovative products tailored to the needs of quick-service restaurants (QSRs). Each company brings unique strengths to the table, and the best choice depends on your specific operational goals and site requirements. 

Howard Company Competitor Comparison

Installation & Setup 

  • Palmer Digital Group provides a modular approach, shipping components in separate boxes for on-site assembly. This can offer flexibility in shipping logistics. 
  • The Howard Company delivers fully assembled units, streamlining the installation process. Their radial slot base design allows for easy angle adjustments on-site, helping reduce labor time and complexity. 

 

     Design & Aesthetics
  • PDG offers a clean, open-screen design with options for laser-cut branding. This minimalist look may appeal to brands seeking a sleek, modern appearance. 
  • THC provides a variety of fully enclosed designs, including the DT FLEX line, which supports full-color branding across all surfaces. The monument-style base adds a strong visual presence while maintaining a contemporary look. 

 

Customization & Product Variety 

  • PDG offers a single line of drive-thru menu boards with digital, static, or hybrid options, including an All-in-One model with integrated canopy and communication wing. 
  • THC offers three distinct product lines, DT CHOICE (static), DT ECO (frameless digital), and DT FLEX (hybrid), each with multiple configuration options, color choices, and add-ons like canopies, clearance bars, and speaker posts. 

 

Experience & Support 

  • PDG brings over 5 years of experience and offers support throughout the installation process. 
  • THC, with over 75 years in the industry, provides comprehensive support before, during, and after installation, backed by decades of expertise in drive-thru solutions. 

 

Power Management 

  • PDG includes surge protection per ETL code to ensure system reliability. 
  • THC systems are designed with dual power lines and circuit breakers per UL48 code, allowing for independent control of digital and static components, enhancing energy efficiency and operational flexibility. 

 

Security & Durability 

  • PDG secures screens with multiple fasteners and offers a streamlined design. Their open-frame approach may be ideal for locations with lower exposure to environmental or physical risks. 
  • THC offers both open and fully enclosed options, with field-tested designs that enhance protection against theft and vehicle damage. Their DT FLEX line is rated for up to 180 MPH wind loads, making it suitable for all U.S. regions. 

Summary

Both Palmer Digital Group and The Howard Company deliver high-quality drive-thru menu board solutions. PDG’s modular, tech-forward approach may suit businesses prioritizing shipping flexibility and a minimalist aesthetic. THC stands out for its broad product range, robust structural design, and decades of industry experience, ideal for operators seeking long-term reliability and customization.