How Digital Signage Improves the Bank Branch Experience
Digital signage improves the bank branch experience by replacing static, print-based messaging with displays that update rates in real ...
Grocery Department Digital Signage in 2026
Grocery Department Digital Signage: A Department-by-Department Buyer's Guide A guide for grocery operators evaluating digital signage ...
How Digital Menu Boards Increase QSR Sales
How Digital Menu Boards Increase QSR Sales? The data is compelling. The technology is proven. Here is everything Quick-Service Restaurant ...
Why AI Drive-Thrus Are a C-Suite Decision, Not an IT Project
Your drive-thru generates 70–80% of your revenue. The decision about how AI transforms it shouldn't be buried in an IT backlog.
Steel Pole Thickness Explained: A Buyer's Guide
When shopping for drive-thru menu boards, most buyers compare screen brightness, software features, and price. Few ask about the steel ...
Menu Board Best Practices
Updated July 2026 Your menu board is the first impression of your restaurant or retail space, and a well-designed one directly improves ...
3 Types Of Rollouts That Can Transform Your Business
The Howard Company specializes in comprehensive rollout solutions that help businesses streamline their branding, operational efficiency, ...
The Importance of Having a Strategy when Deploying Digital Menu Boards in a Restaurant
In the fast-paced restaurant industry, adapting to new technologies isn't just about staying ahead—it's about survival. One such ...
5 Reasons Upgrading to Digital Menu Boards Is a Strategic Investment
Bare-Bones Drive-Thru
Is your brand ready to add a drive-thru to your locations(s)? There are numerous solutions and accessories to consider, but getting started ...
Static vs. Digital Menu Boards: What’s Best For Your Business?
Updated: July 20 2026 When it comes to deciding between static menu boards and digital menu boards, there are many factors to take into ...
The Art of Attraction
The Howard Company’s December 11th live event, titled “Menu Board Design - The Art of Attraction,” was a resounding success! Attendees from ...
The Importance of Same Sized Graphics Across Each Location
When Digital Menu Boards Go Dark: Understanding and Addressing Outages
Digital menu boards have revolutionized how restaurants display their offerings, providing dynamic and eye-catching presentations. However, ...
Wind Load and Snow Load and Drive-Thru Equipment
First, let's start with some simple definitions. Wind load is simply the pressure in pounds per square foot exerted on a structure by the ...
What Do I Need To Know About Receiving My Shipment?
At The Howard Company, we do our best to package all our products and ship them in a way that they arrive to you in perfect condition, ...
Guide To A/B Testing With Digital Displays
Do you have multiple drive-thru lanes? Does each lane have at least one digital screen?
How Much Does a Drive-Thru Cost?
Non-Traditional Drive-Thrus Popping Up Everywhere
Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, with an entry and exit driveway, a marked ...
Jim Reeder: The Benefits of Adding Presell Boards
The Howard Company did a social media survey that asked the question, 'Before entering a restaurant's drive-thru, how often do you know ...
Grant Gustke: Static to Digital on the Drive-Thru Flex Menu Board
The Howard Company has many innovative solutions and a customer favorite is our outdoor digital menu board. It is named the ‘Flex,’ as it ...
Why Are So Many Brands Showcasing Future Drive-Thru Designs?
An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their ...
Integrated Restaurant Ecosystems as an Engine to Accelerate Sales Growth Webinar
The term 'omnichannel' is becoming widely used across many markets, including the restaurant industry. For restaurants, an omnichannel ...
Rod Clouser: Better Utilizing Outdoor Space with Exterior Signs
Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the ...
35 Things You Can Do Now
Adapting to customer behaviors and changes in the industry can be tough, and can leave business owners wondering what to do next. Jean ...
The New Normal is More Than Butts in Seats Webinar
Consumer behaviors are always changing, which means the experiences businesses provide to their guests are also changing. Experts from The ...
Drive-Thru Refresh Webinar
Experts from The Howard Company came together on the 'Drive-Thru Refresh' webinar to discuss some of the best practices businesses can ...
Webcast: Emerging Stronger
We recently hosted a webcast during which we spoke with industry leaders about their operations during the COVID-19 pandemic. Dana Abood ...
Jim Reeder: Commercial-Grade Displays
Jim Reeder, National Sales Manager, explains the importance of using commercial-grade digital displays over residential televisions for ...
Grant Gustke: Digital Content Creation
Grant Gustke, Regional Vice President, reviews the best practices when it comes to digital content creation and distribution channels.
Rod Clouser: Curbside Pickup Solutions
Rod Clouser, National Sales Manager, highlights The Howard Company's curbside pickup solutions.
Gary Kurtz: Drive-Thru and Branding Solutions For Convenience Stores
Gary Kurtz, Vice President of Sales and Marketing, talks about drive-thru and branding solutions available to convenience stores and ways ...
Howard Company CEO Comments on Positives During the Covid 19 Situation
Hospitality can be defined two ways (dictionary.com): 1. the friendly reception and treatment of guests or strangers. 2. the quality or ...
Gary Kurtz: Assessing Drive-Thru and Curbside Pickup Performance
Gary Kurtz, Vice President of Sales and Marketing, shares some observations about business improvement.
Grant Gustke: Drive-Thru Placement and Stacking
Grant Gustke, Regional Vice President, talks about drive-thru placement and explains the concept of stacking. Getting as many cars through ...
Rod Clouser: Hybrid Menu Boards
Rod Clouser, National Sales Manager, talks about the advantages of Hybrid menu boards for both indoor and drive-thru. Hybrid menu boards ...
Digital Signage Vlog 3: Design with Digital Signage
Updated July 2026 Digital Menu Board Design: Purpose, Who Does It, and When to Change It Gary Kurtz, Vice President of Sales and Marketing, ...
Digital Signage Vlog 2: Content with Digital Signage
Updated July 2026 Digital Signage Content Dos and Don'ts: What Sells and What Confuses Gary Kurtz, Vice President of Sales and Marketing, ...
You May Not Need Us Now: Researching Menu Board Companies
If you are a typical quick-service restaurant operation, you have been in business for a few years, and have had a good run because of ...
Digital Signage Vlog 1: Business Consideration with Digital Signage
Updated July 2026 Is Digital Signage Worth It? Start With Your Goals Gary Kurtz, Vice President of Sales and Marketing, kicks off our ...
The Four “T”s of Digital Restaurant Menu Boards
As consumers, we see digital menu displays everywhere. It is all restaurant chains talk about – getting their franchisees into the digital ...
Digital Menu Boards: What You Need to Know Before You Buy
6 Questions Multi-Unit Restaurants Should Ask About Adding Drive-Thrus
You have decided to invest in installing drive-thru systems for your restaurants. Great! Having a drive-thru has many benefits.
Are Self-Ordering Kiosks a Revolution or a Disruption?
Every so often a new technology comes along that fundamentally changes the way we lead our lives. “The U.S economy is in the midst of a ...
Outdoor Display Technology Explained
Updated July 2026 Investing in digital signage is a great way to upgrade how you communicate with your customers, and it is important to ...
A Case for Digital Signage
Something that we see all too often at The Howard Company is restaurants using digital signage to display static images. Imagine going out ...
Drive-Thru Equipment Explained in Fewer Than 140 Characters
You are wisely considering adding a drive-thru to your business. Considering the increasing demand for convenience, this is necessary for ...
Drive-Thru Accessories You Shouldn’t Do Without
Standing out from the crowded restaurant field often boils down to the smallest of details, not just about the food you offer, but also the ...
Menu Board Redesign: Call in the Professionals!
Whether you are a big chain restaurant operation or a small multi-store group, you surround yourself with resources and people you can ...
What Convenience Stores Should Know When Looking to Add a Drive-Thru
Convenience is in your name, so it is not surprising that you would be thinking about adding the convenience of a drive-thru.
What Sign Companies Need to Know about Drive-Thrus
“To know what you know and what you do not know, that is true knowledge.” - Confucius You have been approached by a potential customer who ...
How to Pitch IT on Digital Signage Technology
When The Howard Company works with new customers on digital signage solutions, the lines of functional responsibility are often blurred. ...
6 Things to Consider Before Investing in Digital Signage
Orginally Published November 9, 2015 Updated: July 14 2018 & July 20, 2026
Following NRA, Have You Found a Menu Board and Drive-Thru Provider?
Two things become abundantly clear every year during the National Restaurant Association Show.
Versatile Digital Menu Boards Give C-Stores Great Display Options
With digital menu board displays expanding to both indoor and drive-thru applications, convenience stores now have great flexibility to ...
Count on a Team of "Villagers" to Make Your Dream a Reality!
The saying “It takes a village…” gets thrown around quite a bit these days, but it is truly a reality when it comes to designing and ...
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Give Me a Dining Experience Please!
In the “old days”, fast food restaurants didn’t do much more than hang simple chalkboards on the wall with the day’s list of menu items ...
The FDA Did It Again!
In the circus world of the foodservice industry, restaurant chains and food stores were notified by the FDA just days before the new menu ...
Thinking Outside the Box: Digital Displays Not Just for Restaurants!
Building a Good Business Partnership
Good salesmen don’t just walk in to a prospect’s office, give their business spiel, and walk out with a million dollar contract.
Breakfast • Lunch • Dinner: Selling your C-Store Foodservice Program
Are you a convenience store looking to generate higher profitability of in-store products and services? With this in mind, are you ...
Updating your Menu Board: Is It Time to Redesign?
When is it time to re-evaluate the appearance of your menu board? Does it have to be almost falling off the wall before you realize you ...
How to Order A Menu Board Step 4: Prepare
Step 4 - One more step! Let's GET READY!
How to Order A Menu Board Step 2:Style
Step 2 - Ok, I've got my menu list...what's next?
How to Order A Menu Board Step 1: Plan
Step 1 - what do I do FIRST? Congratulations! You’ve decided to take a big step and realize your dream of owning and operating your own ...
How to Order A Menu Board Step 3: Budget
Step 3 - What Does my menu board budget buy?
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