Howard Company Blog

Why Are So Many Brands Showcasing Future Drive-Thru Designs?

March 9, 2021 / by Gary Kurtz posted in Drive-Thru, Restaurants, Gary Kurtz, Expert Insights

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An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their "drive-thru of the future." The renderings are sometimes flashy and futuristic, and the headlines tell the tale of 2020. But there is a lot more going on than what is indicated by the headlines. 

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Rod Clouser: Better Utilizing Outdoor Space with Exterior Signs

January 28, 2021 / by Rod Clouser posted in Drive-Thru, Menu Boards, Rod Clouser, Drive-Thru Accessories, Curbside Pickup, Expert Insights

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Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the moment a guest notices your location(s) driving down the street, to their entrance into the parking lot, until the time they leave, there are multiple ways to communicate with your customers through signage.

Rod Clouser, National Sales Manager at The Howard Company, shares his expert advice on how to better utilize outdoor space with exterior signs. Check it out!

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Laura Paff: Adding a Drive-Thru with a Small Budget

January 26, 2021 / by Laura Paff posted in Drive-Thru, Menu Boards, Laura Paff, Drive-Thru Accessories, Expert Insights

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Are you hoping to add a drive-thru but all the research you are doing leads you to believe everything is too expensive? That is not necessarily the case. In the video below, Laura Paff, Inside Sales Manager: North America East at The Howard Company, explains how businesses can work towards their dream drive-thru despite starting off with a small budget.

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Barriers and Social Distancing Solutions

January 21, 2021 / by Doug Watson posted in Doug Watson, Barriers, Social Distancing, Face Shields

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As times change, The Howard Company quickly adapts with their customers, restaurant guests behaviors, and industry trends. Barriers and social distancing solutions are now essential for most retail businesses, especially restaurants. Doug Watson, President and CEO of The Howard Company, explains.

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35 Things You Can Do Now

January 19, 2021 / by Jean Jones posted in Jean Jones

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Adapting to customer behaviors and changes in the industry can be tough, and can leave business owners wondering what to do next. Jean Jones, Marketing Director at The Howard Company, is here to introduce The Howard Company's '35 Things You Can Do Now' guide! Check it out!

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