Howard Company Blog

Grant Gustke: Static to Digital on the Drive-Thru Flex Menu Board

April 29, 2021 / by Grant Gustke posted in Digital, Drive-Thru, Menu Boards, Hybrid, Static, Grant Gustke, Installation, Jean Jones

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The Howard Company has many innovative solutions and a customer favorite is our outdoor digital menu board. It is named the ‘Flex,’ as it allows businesses to be flexible with their content in the drive-thru. While onsite, printed graphics and digital menu boards can easily be switched out in a short amount of time. The best part is that the drive-thru can remain open during installation!

In January of 2021, a few team members from The Howard Company (Grant Gustke: Regional Vice President, Jean Jones: Marketing Director, and Rob Vaccarella: Installation and Product Support Specialist) visited The Human Bean in Woodland Park, Colorado, to make this change on one of our three-door Drive-Thru Flex Digital Menu Boards. Watch the time-lapse of the transition below:

 

Time Lapse (The Human Bean)

 

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Matthew Johnson: Reaching More Customers with Drive-Thru and Pickup

April 19, 2021 / by Matthew Johnson posted in Drive-Thru, Matthew Johnson, Drive-Thru Accessories, Curbside Pickup, Expert Insights

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Wondering how to promote your brand's drive-thru and curbside pickup services? Along with digital communication channels such as social media accounts and loyalty apps, there are many other solutions to consider. When customized to your business, they are designed to increase guest traffic.

In the video below, Matthew Johnson, Inside Sales Manager: North America West, talks about a variety of different branding opportunities to drive more sales to the drive-thru and curbside pickup.

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Why Are So Many Brands Showcasing Future Drive-Thru Designs?

March 9, 2021 / by Gary Kurtz posted in Drive-Thru, Restaurants, Gary Kurtz, Expert Insights

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An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their "drive-thru of the future." The renderings are sometimes flashy and futuristic, and the headlines tell the tale of 2020. But there is a lot more going on than what is indicated by the headlines. 

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Jean Jones: Omnichannel Strategy

February 25, 2021 / by Jean Jones posted in Digital, Restaurants, Expert Insights, Jean Jones

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Imagine businesses combining their kiosk content, mobile content, and website content all into one software. Interacting with guests would seem much more simple.

Well, it is possible and it is a reality!

The Howard Company is now offering branded omnichannel ecosystems. Jean Jones, Marketing Director at The Howard Company, lists out some of the top benefits of omnichannel solutions. 

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Integrated Restaurant Ecosystems as an Engine to Accelerate Sales Growth Webinar

February 19, 2021 / by Jean Jones posted in Digital, Restaurants, Rod Clouser, Laura Paff, Expert Insights, Jean Jones, Webinar

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The term 'omnichannel' is becoming widely used across many markets, including the restaurant industry. For restaurants, an omnichannel solution involves combining mobile apps, kiosk apps, and website apps into one software. It is organized and it allows for more efficient communication with guests.

Whether you operate a business that is fully utilizing omnichannel capabilities or hearing about it for the first time, it is important to understand how a branded omnichannel ecosystem can enhance customer experience and take a brand to the next level. In the 'Integrated Restaurant Ecosystems as an Engine to Accelerate Sales Growth' webinar below, The Howard Company and MENU Technologies AG talk about some of these advantages.

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