The Howard Company's Blog

Why AI Drive-Thrus Are a C-Suite Decision, Not an IT Project

April 1, 2026 / by Jean Jones posted in Drive-Thru, Voice AI

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Your drive-thru generates 70–80% of your revenue. The decision about how AI transforms it shouldn't be buried in an IT backlog.

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Steel Pole Thickness Explained: A Buyer's Guide

February 16, 2026 / by Iris Andrade posted in Drive-Thru, Drive-Thru Accessories, Expert Insights

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When shopping for drive-thru menu boards, most buyers compare screen brightness, software features, and price. Few ask about the steel poles holding everything up. 

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Menu Board Best Practices

February 10, 2026 / by Jean Jones posted in Digital, Drive-Thru, Indoor Menu Boards, Restaurants, Menu Boards, Expert Insights

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You have determined you need a new menu board for your restaurant.

You know it should be a great tool to improve your top and bottom lines, but how do you make it accomplish that?

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3 Types Of Rollouts That Can Transform Your Business

November 17, 2025 / by Natalie Deda posted in Digital, Drive-Thru, Indoor Menu Boards, Installation, Rollouts, Equipment Rollouts, Graphics Rollouts

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The Howard Company specializes in comprehensive rollout solutions that help businesses streamline their branding, operational efficiency, and customer engagement. Whether you’re upgrading equipment, implementing digital content, or refreshing graphics, a well-executed rollout ensures consistency and quality across multiple locations. Let’s break down how The Howard Company approaches these three key types of rollouts.

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The Importance of Having a Strategy when Deploying Digital Menu Boards in a Restaurant

May 29, 2025 / by Jean Jones posted in Digital, Indoor Menu Boards, Menu Boards

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In the fast-paced restaurant industry, adapting to new technologies isn't just about staying ahead—it's about survival. One such advancement is the digital menu board. On the surface, these screens might seem like a simple upgrade from traditional printed menus. But, as any seasoned restaurant owner will tell you, deploying digital menu boards without a strategic plan can lead to some pitfalls before profits are realized.

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