An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their "drive-thru of the future." The renderings are sometimes flashy and futuristic, and the headlines tell the tale of 2020. But there is a lot more going on than what is indicated by the headlines.
Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the moment a guest notices your location(s) driving down the street, to their entrance into the parking lot, until the time they leave, there are multiple ways to communicate with your customers through signage.
Are you hoping to add a drive-thru but all the research you are doing leads you to believe everything is too expensive? That is not necessarily the case. In the video below, Laura Paff, Inside Sales Manager: North America East at The Howard Company, explains how businesses can work towards their dream drive-thru despite starting off with a small budget.
As times change, The Howard Company quickly adapts with their customers, restaurant guests behaviors, and industry trends. Barriers and social distancing solutions are now essential for most retail businesses, especially restaurants. Doug Watson, President and CEO of The Howard Company, explains.
Adapting to customer behaviors and changes in the industry can be tough, and can leave business owners wondering what to do next. Jean Jones, Marketing Director at The Howard Company, is here to introduce The Howard Company's '35 Things You Can Do Now' guide! Check it out!