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Are Self-Ordering Kiosks a Revolution or a Disruption?

Every so often a new technology comes along that fundamentally changes the way we lead our lives.  “The U.S economy is in the midst of a wrenching technological transformation that is fundamentally changing the way people sleep, work, eat, shop, love, read, and interact.”(Derek Thompson, The Atlantic).

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Outdoor Display Technology Explained

Investing in digital signage is a great way to upgrade the way you communicate with your customers, and it is important to think of it that way - as an investment. When considering electronic displays for outdoor applications - like digital drive-thrus - you must understand the unique features that will protect the asset and generate a better return.

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A Case for Digital Signage

Something that we see all too often at The Howard Company is restaurants using digital signage to display static images. Imagine going to out to eat and the digital menu board displays the exact same products, prices, and images day after day and week after week, without moving or changing. This, to put it bluntly, is a tremendous waste.

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Drive-Thru Equipment Explained in Fewer Than 140 Characters

You are wisely considering adding a drive-thru to your business. Considering the increasing demand for convenience, this is almost a must for certain types of businesses. We understand that sometimes we use language that may not be quite as clear to our customers as we think. Hopefully this glossary rectifies that. Here are the terms you will likely hear as you research what you need for your new drive-thru.

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Drive-Thru Accessories You Shouldn’t Do Without

Standing out from the crowded restaurant field often boils down to the smallest of details, not just about the food you offer, but also the customer experience.

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Menu Board Redesign: Call in the Professionals!

Whether you are a big chain restaurant operation or a small multi-store group, you surround yourself with resources and people you can count on to give you honest input on how to make your business a success.

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What Convenience Stores Should Know When Considering Adding a Drive-Thru

Convenience is in your name, so it is not surprising that you would be thinking about adding the convenience of a drive-thru.

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What Sign Companies Need to Know about Drive-thrus

“To know what you know and what you do not know, that is true knowledge.” - Confucius You have been approached by a potential customer who needs to build or refurbish a drive-thru.

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How to Pitch IT on Digital Signage Technology

When The Howard Company works with new customers on digital signage solutions, the lines of functional responsibility are often blurred.

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The Four “T”s of Digital Restaurant Menu Boards

As consumers we see digital menu displays everywhere.

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