The Howard Company's Blog

Why AI Drive-Thrus Are a C-Suite Decision, Not an IT Project

April 1, 2026 / by Jean Jones posted in Drive-Thru, Voice AI

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Your drive-thru generates 70–80% of your revenue. The decision about how AI transforms it shouldn't be buried in an IT backlog.

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Steel Pole Thickness Explained: A Buyer's Guide

February 16, 2026 / by Iris Andrade posted in Drive-Thru, Drive-Thru Accessories, Expert Insights

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When shopping for drive-thru menu boards, most buyers compare screen brightness, software features, and price. Few ask about the steel poles holding everything up. 

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Menu Board Best Practices

February 10, 2026 / by Jean Jones posted in Digital, Drive-Thru, Indoor Menu Boards, Restaurants, Menu Boards, Expert Insights

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You have determined you need a new menu board for your restaurant.

You know it should be a great tool to improve your top and bottom lines, but how do you make it accomplish that?

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3 Types Of Rollouts That Can Transform Your Business

November 17, 2025 / by Natalie Deda posted in Digital, Drive-Thru, Indoor Menu Boards, Installation, Rollouts, Equipment Rollouts, Graphics Rollouts

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The Howard Company specializes in comprehensive rollout solutions that help businesses streamline their branding, operational efficiency, and customer engagement. Whether you’re upgrading equipment, implementing digital content, or refreshing graphics, a well-executed rollout ensures consistency and quality across multiple locations. Let’s break down how The Howard Company approaches these three key types of rollouts.

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Bare-Bones Drive-Thru

February 17, 2025 / by Brian Ward posted in Drive-Thru, Menu Boards, Drive-Thru Accessories, Expert Insights

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Is your brand ready to add a drive-thru to your locations(s)? There are numerous solutions and accessories to consider, but getting started with drive-thru essentials is also a great option!

The top three components of any drive-thru are highlighted in the video below.

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