The Howard Company's Blog

The Howard Company specializes in comprehensive rollout solutions that help businesses streamline their branding, operational efficiency, and customer engagement. Whether you’re upgrading equipment, implementing digital content, or refreshing graphics, a well-executed rollout ensures consistency and quality across multiple locations. Let’s break down how The Howard Company approaches these three key types of rollouts.

Equipment Rollout

An equipment rollout involves the coordinated deployment of physical assets such as digital menu boards, kiosks, drive-thru systems, and other customer-facing hardware. The Howard Company manages the process from start to finish, including:

Planning & Coordination – The team determines the best rollout strategy based on site surveys of the locations, your timeline, and other unique requirements.

Manufacturing & Procurement – In-house capabilities allow The Howard Company to manufacture and source high-quality equipment that meets your brand’s requirements.

Logistics & Installation – The Howard Company handles shipping, delivery, and professional installation to ensure everything is set up properly and on schedule.

Training & Support – Training and ongoing support are provided to help your staff maximize the use of new equipment.

The Howard Company partnered with two brands that travelers know well - Love's Travel Stops & Country Stores and Chester's Chicken - to improve the restaurant's digital menu board system and strategy across hundreds of locations. Commercial-grade displays were deployed, making menu board content easy to manage and update. Read about The Howard Company's partnership with Love's Travel Stops & Country Stores and Chester's Chicken ➡️

Digital Content Rollout

A digital content rollout ensures that all digital signage, menu boards, and promotional screens display accurate and up-to-date content across all locations. The Howard Company provides:

Content Strategy & Design – The design team helps create engaging, brand-aligned digital content that enhances customer experience.

Software Integration – The Howard Company's digital solutions integrate seamlessly with your existing systems, providing easy content management.

Scheduling & Updates – Content managers assist in scheduling content updates to ensure promotions and menu changes are always timely and accurate.

Remote Support & Monitoring – The digital support team provides ongoing monitoring to resolve any content issues and ensure everything runs smoothly and quickly.

The Howard Company collaborated with Burgerville, a beloved Pacific Northwest burger chain, to streamline its digital content updates for limited-time offers (LTOs) and seasonal promotions. The Howard Company's design team worked closely with Burgerville's marketing department to design and schedule dynamic content that aligned with each campaign’s launch. By leveraging a seamless software integration, The Howard Company ensured that all digital menu boards and promotional screens were updated simultaneously across all locations, eliminating inconsistencies and delays. This efficient digital content rollout allowed the burger chain to maximize the impact of its promotions and drive sales. Read about The Howard Company's partnership with Burgerville ➡️

Graphics Rollout

A graphics rollout involves updating signage, branding elements, and marketing materials to create a cohesive visual identity. Whether it’s a rebranding effort or a routine update, The Howard Company ensures consistency and quality through:

Custom Design & Production – The design team creates eye-catching, brand-consistent graphics tailored to your business needs. Or customers can provide their own graphics.

Printing & Fabrication – The Howard Company produces high-quality signage, wall graphics, window clings, and more using durable materials.

Project Management – From single-location updates to nationwide rebrands, the team coordinates the entire process to ensure efficiency.

On-Site Installation – The installation experts ensure graphics are placed correctly for maximum impact.

Rita’s Italian Ice, known for its colorful, made-fresh-daily frozen treats, was growing fast—but needed a unified, engaging way to showcase its flavors across diverse storefronts. The Howard Company stepped in, crafting flexible and fun menu board systems that seamlessly integrated Rita’s branding and made flavor updates feel effortless. From magnetic flavor strips to custom-sized panels for walk-ups and trucks, every detail was thoughtfully designed to delight franchisees and customers alike. Want to discover how the rollout reshaped the guest experience and simplified operations across hundreds of locations? Dive into the full case study to see it all in action. Read about The Howard Company's partnership with Rita's Italian Ice ➡️

Why Partner with The Howard Company?

With decades of experience in branding signage and technology, The Howard Company is your trusted partner for seamless rollouts. The entire team prioritizes precision, efficiency, and brand consistency, ensuring that every location receives high-quality execution tailored to its needs.

Need help with your next rollout? Contact The Howard Company today to get started!