Howard Company Blog

The Howard Company has many innovative solutions and a customer favorite is our outdoor digital menu board. It is named the ‘Flex,’ as it allows businesses to be flexible with their content in the drive-thru. While onsite, printed graphics and digital menu boards can easily be switched out in a short amount of time. The best part is that the drive-thru can remain open during installation!

In January of 2021, a few team members from The Howard Company (Grant Gustke: Regional Vice President, Jean Jones: Marketing Director, and Rob Vaccarella: Installation and Product Support Specialist) visited The Human Bean in Woodland Park, Colorado, to make this change on one of our three-door Drive-Thru Flex Digital Menu Boards. Watch the time-lapse of the transition below:

Wondering how to promote your brand's drive-thru and curbside pickup services? Along with digital communication channels such as social media accounts and loyalty apps, there are many other solutions to consider. When customized to your business, they are designed to increase guest traffic.

In the video below, Matthew Johnson, Inside Sales Manager: North America West, talks about a variety of different branding opportunities to drive more sales to the drive-thru and curbside pickup.

An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their "drive-thru of the future." The renderings are sometimes flashy and futuristic, and the headlines tell the tale of 2020. But there is a lot more going on than what is indicated by the headlines. 

Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the moment a guest notices your location(s) driving down the street, to their entrance into the parking lot, until the time they leave, there are multiple ways to communicate with your customers through signage.

Rod Clouser, National Sales Manager at The Howard Company, shares his expert advice on how to better utilize outdoor space with exterior signs. Check it out!

Are you hoping to add a drive-thru but all the research you are doing leads you to believe everything is too expensive? That is not necessarily the case. In the video below, Laura Paff, Inside Sales Manager: North America East at The Howard Company, explains how businesses can work towards their dream drive-thru despite starting off with a small budget.