Howard Company Blog

At The Howard Company, we do our best to package all our products and ship them in a way that they arrive to you in perfect condition, ready to use or install. Here’s what you need to know about receiving small items (UPS) or larger items (Freight) that you have ordered from The Howard Company.

Do you have multiple drive-thru lanes? Does each lane have at least one digital screen?

If you have been on our website looking at our drive-thru equipment, it is very likely that you are wondering, "how much is this going to cost?" It is a very normal and reasonable question that we get from potential customers every day. The short answer is, "it depends," but that probably does not help you much. To put some meat on that bone, we decided to answer it here: "How Much Does a Drive-Thru Cost?" In this article, we cover:

Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, an entry and exit driveway, a marked out drive-thru lane wrapping around the building, with the menu board towards the back and the payment and pick-up windows on the side. Next, imagine the typical drive-thru restaurant type - a QSR or a coffee shop. Now imagine that these descriptions do not fit your business. Drive-thrus are popping up in more and more places, in what a few years ago would have been considered very unconventional. Here are some examples:

The Howard Company did a social media survey that asked the question, 'Before entering a restaurant's drive-thru, how often do you know your exact order?' The answer options were 'Always, Sometimes, Rarely, and Never.' With 51 total participants, 37 individuals (73%) voted 'Sometimes, Rarely, or Never,' and only 14 individuals (27%) voted 'Always.'

In our small sample, nearly three-quarters of drive-thru customers say they do not know their exact order beforehand. At the same time, they choose the drive-thru for convenience and speed of service. This indecision hints at how important it is to present items before customers reach the main menu board—giving guests time to make a decision, upselling, and cross-selling with special, limited-time offers. The Howard Company designs presell boards for these scenarios.

Jim Reeder talks more in-depth about the top three reasons businesses should include a presell board in their drive-thru(s) in the video titled 'The Benefits of Adding Presell Boards.'