The Howard Company's Blog

You have determined you need a new menu board for your restaurant.

You know it should be a great tool to improve your top and bottom lines, but how do you make it accomplish that?

The Howard Company’s December 11th live event, titled “Menu Board Design - The Art of Attraction,” was a resounding success! Attendees from across industries joined us virtually to explore actionable insights on creating impactful menu boards. If you missed it, don’t worry — we’ve got you covered with the event recording above.

Do you have multiple drive-thru lanes? Does each lane have at least one digital screen?

Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, an entry and exit driveway, a marked out drive-thru lane wrapping around the building, with the menu board towards the back and the payment and pick-up windows on the side. Next, imagine the typical drive-thru restaurant type - a QSR or a coffee shop. Now imagine that these descriptions do not fit your business. Drive-thrus are popping up in more and more places, in what a few years ago would have been considered very unconventional. Here are some examples:

An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their "drive-thru of the future." The renderings are sometimes flashy and futuristic, and the headlines tell the tale of 2020. But there is a lot more going on than what is indicated by the headlines.