Something that we see all too often at The Howard Company is restaurants using digital signage to display static images. Imagine going out to eat and the digital menu board displays the exact same products, prices, and images day after day and week after week, without moving or changing. This, to put it bluntly, is a tremendous waste.
When is it time to re-evaluate the appearance of your menu board? Does it have to be almost falling off the wall before you realize you need to do something?
One of our pet peeves is to walk into a quick-service restaurant (QSR) and see a menu board with half the backlighting burned out, tape holding panels together, dry marker crossing off items no longer served, faded and yellow graphics! Consider this: your guests look at the mish-mash that is your menu board system and wonder if you are also as careless about how your food is cooked and served!