Howard Company Blog

Matthew Johnson: Bare-Bones Drive-Thru

August 19, 2021 / by Matthew Johnson posted in Drive-Thru, Menu Boards, Matthew Johnson, Drive-Thru Accessories, Expert Insights


As consumer behaviors adjust and many businesses find success with their drive-thru lanes, is your brand ready to add a drive-thru to your locations(s)? There are numerous solutions and accessories to consider, but getting started with drive-thru essentials is also an option!

The top three components of a drive-thru are explained in the 'Bare-Bones Drive-Thru' video, which can be found below with Matthew Johnson, Inside Sales Manager: North America West.

Read More

Matthew Johnson: Increasing Drive-Thru Sales with Digital Menu Boards

July 14, 2021 / by Matthew Johnson posted in Digital, Drive-Thru, Menu Boards, Matthew Johnson, Expert Insights


Imagine having the opportunity to upsell or cross-sell to each customer that enters the drive-thru. By showcasing limited-time offers, high-margin menu items, personalized recommendations, and other attention-drawing details on drive-thru digital menu boards, restaurants can enhance guest experience and increase sales. Managers don't have to worry about reminding drive-thru order takers to upsell consistently, and operators will be excited about the additional revenue.

In 'Increasing Drive-Thru Sales with Digital Menu Boards,' Matthew Johnson, Inside Sales Manager: North America West, highlights specific digital menu board strategies that have lead to positive outcomes. View the video here:

Read More

Grant Gustke: Static to Digital on the Drive-Thru Flex Menu Board

April 29, 2021 / by Grant Gustke posted in Digital, Drive-Thru, Menu Boards, Hybrid, Static, Grant Gustke, Installation, Jean Jones


The Howard Company has many innovative solutions and a customer favorite is our outdoor digital menu board. It is named the ‘Flex,’ as it allows businesses to be flexible with their content in the drive-thru. While onsite, printed graphics and digital menu boards can easily be switched out in a short amount of time. The best part is that the drive-thru can remain open during installation!

In January of 2021, a few team members from The Howard Company (Grant Gustke: Regional Vice President, Jean Jones: Marketing Director, and Rob Vaccarella: Installation and Product Support Specialist) visited The Human Bean in Woodland Park, Colorado, to make this change on one of our three-door Drive-Thru Flex Digital Menu Boards. Watch the time-lapse of the transition below:


Time Lapse (The Human Bean)


Read More

Rod Clouser: Better Utilizing Outdoor Space with Exterior Signs

January 28, 2021 / by Rod Clouser posted in Drive-Thru, Menu Boards, Rod Clouser, Drive-Thru Accessories, Curbside Pickup, Expert Insights


Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the moment a guest notices your location(s) driving down the street, to their entrance into the parking lot, until the time they leave, there are multiple ways to communicate with your customers through signage.

Rod Clouser, National Sales Manager at The Howard Company, shares his expert advice on how to better utilize outdoor space with exterior signs. Check it out!

Read More

Laura Paff: Adding a Drive-Thru with a Small Budget

January 26, 2021 / by Laura Paff posted in Drive-Thru, Menu Boards, Laura Paff, Drive-Thru Accessories, Expert Insights

1 Comment

Are you hoping to add a drive-thru but all the research you are doing leads you to believe everything is too expensive? That is not necessarily the case. In the video below, Laura Paff, Inside Sales Manager: North America East at The Howard Company, explains how businesses can work towards their dream drive-thru despite starting off with a small budget.

Read More