The Howard Company's Blog

The Importance of Same Sized Graphics Across Each Location

November 21, 2024 / by Jean Jones posted in Digital, Drive-Thru, Menu Boards

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Guide To A/B Testing With Digital Displays

February 1, 2023 / by Brian Ward posted in Digital, Drive-Thru, Convenience Stores, Restaurants, Menu Boards

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Do you have multiple drive-thru lanes? Does each lane have at least one digital screen?

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Grant Gustke: Static to Digital on the Drive-Thru Flex Menu Board

April 29, 2021 / by Grant Gustke posted in Digital, Drive-Thru, Menu Boards, Hybrid, Static, Grant Gustke, Installation, Jean Jones

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The Howard Company has many innovative solutions and a customer favorite is our outdoor digital menu board. It is named the ‘Flex,’ as it allows businesses to be flexible with their content in the drive-thru. While onsite, printed graphics and digital menu boards can easily be switched out in a short amount of time. The best part is that the drive-thru can remain open during installation!

In January of 2021, a few team members from The Howard Company (Grant Gustke: Regional Vice President, Jean Jones: Marketing Director, and Rob Vaccarella: Installation and Product Support Specialist) visited The Human Bean in Woodland Park, Colorado, to make this change on one of our three-door Drive-Thru Flex Digital Menu Boards. Watch the time-lapse of the transition below:

 

 

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Rod Clouser: Better Utilizing Outdoor Space with Exterior Signs

January 28, 2021 / by Rod Clouser posted in Drive-Thru, Menu Boards, Rod Clouser, Drive-Thru Accessories, Curbside Pickup, Expert Insights

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Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the moment a guest notices your location(s) driving down the street, to their entrance into the parking lot, until the time they leave, there are multiple ways to communicate with your customers through building signs, drive-thru signs, and curbside pickup signs!

Rod Clouser, National Sales Manager at The Howard Company, shares his expert advice on how to better utilize outdoor space with exterior signs. Check it out!

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Jim Reeder: Drive-Thru Refresh

January 15, 2021 / by Jim Reeder posted in Drive-Thru, Menu Boards, Jim Reeder, Drive-Thru Accessories, Expert Insights

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Is your drive-thru in need of new equipment and/or updated graphics? Or are you unsure? Jim Reeder, National Sales Manager at The Howard Company, talks through some situations that may call for a drive-thru refresh. Play the video below to find out!

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