Jean Jones
Jean Jones started in restaurant marketing in 1996 when she and her husband operated two fine dining restaurants in Wisconsin. After a detour into marketing for a real estate development firm, she returns to the restaurant industry with The Howard Company.
Recent Posts
Menu Board Best Practices
February 10, 2026 / by Jean Jones posted in Digital, Drive-Thru, Indoor Menu Boards, Restaurants, Menu Boards, Expert Insights
The Importance of Having a Strategy when Deploying Digital Menu Boards in a Restaurant
May 29, 2025 / by Jean Jones posted in Digital, Indoor Menu Boards, Menu Boards
In the fast-paced restaurant industry, adapting to new technologies isn't just about staying ahead—it's about survival. One such advancement is the digital menu board. On the surface, these screens might seem like a simple upgrade from traditional printed menus. But, as any seasoned restaurant owner will tell you, deploying digital menu boards without a strategic plan can lead to some pitfalls before profits are realized.
The Importance of Same Sized Graphics Across Each Location
November 21, 2024 / by Jean Jones posted in Digital, Drive-Thru, Menu Boards
Non-Traditional Drive-Thrus Popping Up Everywhere
November 3, 2021 / by Jean Jones posted in Drive-Thru, Convenience Stores, Restaurants, Expert Insights, Jean Jones
Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, an entry and exit driveway, a marked out drive-thru lane wrapping around the building, with the menu board towards the back and the payment and pick-up windows on the side. Next, imagine the typical drive-thru restaurant type - a QSR or a coffee shop. Now imagine that these descriptions do not fit your business. Drive-thrus are popping up in more and more places, in what a few years ago would have been considered very unconventional. Here are some examples:
