How Digital Signage Improves the Bank Branch Experience
Digital signage improves the bank branch experience by replacing static, print-based messaging with displays that update rates in real ...
Grocery Department Digital Signage in 2026
Grocery Department Digital Signage: A Department-by-Department Buyer's Guide A guide for grocery operators evaluating digital signage ...
Why AI Drive-Thrus Are a C-Suite Decision, Not an IT Project
Your drive-thru generates 70–80% of your revenue. The decision about how AI transforms it shouldn't be buried in an IT backlog.
Menu Board Best Practices
Updated July 2026 Your menu board is the first impression of your restaurant or retail space, and a well-designed one directly improves ...
The Importance of Having a Strategy when Deploying Digital Menu Boards in a Restaurant
In the fast-paced restaurant industry, adapting to new technologies isn't just about staying ahead—it's about survival. One such ...
The Importance of Same Sized Graphics Across Each Location
How Much Does a Drive-Thru Cost?
Non-Traditional Drive-Thrus Popping Up Everywhere
Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, with an entry and exit driveway, a marked ...
Integrated Restaurant Ecosystems as an Engine to Accelerate Sales Growth Webinar
The term 'omnichannel' is becoming widely used across many markets, including the restaurant industry. For restaurants, an omnichannel ...
35 Things You Can Do Now
Adapting to customer behaviors and changes in the industry can be tough, and can leave business owners wondering what to do next. Jean ...
The New Normal is More Than Butts in Seats Webinar
Consumer behaviors are always changing, which means the experiences businesses provide to their guests are also changing. Experts from The ...
Drive-Thru Refresh Webinar
Experts from The Howard Company came together on the 'Drive-Thru Refresh' webinar to discuss some of the best practices businesses can ...
Webcast: Emerging Stronger
We recently hosted a webcast during which we spoke with industry leaders about their operations during the COVID-19 pandemic. Dana Abood ...
You May Not Need Us Now: Researching Menu Board Companies
If you are a typical quick-service restaurant operation, you have been in business for a few years, and have had a good run because of ...
The Four “T”s of Digital Restaurant Menu Boards
As consumers, we see digital menu displays everywhere. It is all restaurant chains talk about – getting their franchisees into the digital ...
6 Questions Multi-Unit Restaurants Should Ask About Adding Drive-Thrus
You have decided to invest in installing drive-thru systems for your restaurants. Great! Having a drive-thru has many benefits.
Are Self-Ordering Kiosks a Revolution or a Disruption?
Every so often a new technology comes along that fundamentally changes the way we lead our lives. “The U.S economy is in the midst of a ...
A Case for Digital Signage
Something that we see all too often at The Howard Company is restaurants using digital signage to display static images. Imagine going out ...
Drive-Thru Equipment Explained in Fewer Than 140 Characters
You are wisely considering adding a drive-thru to your business. Considering the increasing demand for convenience, this is necessary for ...
Drive-Thru Accessories You Shouldn’t Do Without
Standing out from the crowded restaurant field often boils down to the smallest of details, not just about the food you offer, but also the ...
Menu Board Redesign: Call in the Professionals!
Whether you are a big chain restaurant operation or a small multi-store group, you surround yourself with resources and people you can ...
What Convenience Stores Should Know When Looking to Add a Drive-Thru
Convenience is in your name, so it is not surprising that you would be thinking about adding the convenience of a drive-thru.
What Sign Companies Need to Know about Drive-Thrus
“To know what you know and what you do not know, that is true knowledge.” - Confucius You have been approached by a potential customer who ...
How to Pitch IT on Digital Signage Technology
When The Howard Company works with new customers on digital signage solutions, the lines of functional responsibility are often blurred. ...
6 Things to Consider Before Investing in Digital Signage
Orginally Published November 9, 2015 Updated: July 14 2018 & July 20, 2026
Following NRA, Have You Found a Menu Board and Drive-Thru Provider?
Two things become abundantly clear every year during the National Restaurant Association Show.
Versatile Digital Menu Boards Give C-Stores Great Display Options
With digital menu board displays expanding to both indoor and drive-thru applications, convenience stores now have great flexibility to ...
Count on a Team of "Villagers" to Make Your Dream a Reality!
The saying “It takes a village…” gets thrown around quite a bit these days, but it is truly a reality when it comes to designing and ...
Give Me a Dining Experience Please!
In the “old days”, fast food restaurants didn’t do much more than hang simple chalkboards on the wall with the day’s list of menu items ...
The FDA Did It Again!
In the circus world of the foodservice industry, restaurant chains and food stores were notified by the FDA just days before the new menu ...
Thinking Outside the Box: Digital Displays Not Just for Restaurants!
Building a Good Business Partnership
Good salesmen don’t just walk in to a prospect’s office, give their business spiel, and walk out with a million dollar contract.
Breakfast • Lunch • Dinner: Selling your C-Store Foodservice Program
Are you a convenience store looking to generate higher profitability of in-store products and services? With this in mind, are you ...
Updating your Menu Board: Is It Time to Redesign?
When is it time to re-evaluate the appearance of your menu board? Does it have to be almost falling off the wall before you realize you ...
How to Order A Menu Board Step 4: Prepare
4 - One more step! Let's GET READY!
How to Order A Menu Board Step 2:Style
Step 2 - Ok, I've got my menu list...what's next?
How to Order A Menu Board Step 1: Plan
Step 1 - what do I do FIRST? Congratulations! You’ve decided to take a big step and realize your dream of owning and operating your own ...
How to Order A Menu Board Step 3: Budget
Step 3 - What Does my menu board budget buy?
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