Your drive-thru generates 70–80% of your revenue. The decision about how AI transforms it shouldn't be buried in an IT backlog.
Jean Jones
Jean Jones started in restaurant marketing in 1996 when she and her husband operated two fine dining restaurants in Wisconsin. After a detour into marketing for a real estate development firm, she returns to the restaurant industry with The Howard Company.
Recent Posts
Why AI Drive-Thrus Are a C-Suite Decision, Not an IT Project
April 1, 2026 / by Jean Jones posted in Drive-Thru, Voice AI
Menu Board Best Practices
February 10, 2026 / by Jean Jones posted in Digital, Drive-Thru, Indoor Menu Boards, Restaurants, Menu Boards, Expert Insights
You have determined you need a new menu board for your restaurant.
You know it should be a great tool to improve your top and bottom lines, but how do you make it accomplish that?
The Importance of Having a Strategy when Deploying Digital Menu Boards in a Restaurant
May 29, 2025 / by Jean Jones posted in Digital, Indoor Menu Boards, Menu Boards
In the fast-paced restaurant industry, adapting to new technologies isn't just about staying ahead—it's about survival. One such advancement is the digital menu board. On the surface, these screens might seem like a simple upgrade from traditional printed menus. But, as any seasoned restaurant owner will tell you, deploying digital menu boards without a strategic plan can lead to some pitfalls before profits are realized.
The Importance of Same Sized Graphics Across Each Location
November 21, 2024 / by Jean Jones posted in Digital, Drive-Thru, Menu Boards
