Howard Company Blog

The Howard Company did a social media survey that asked the question, 'Before entering a restaurant's drive-thru, how often do you know your exact order?' The answer options were 'Always, Sometimes, Rarely, and Never.' With 51 total participants, 37 individuals (73%) voted 'Sometimes, Rarely, or Never,' and only 14 individuals (27%) voted 'Always.'

In our small sample, nearly three-quarters of drive-thru customers say they do not know their exact order beforehand. At the same time, they choose the drive-thru for convenience and speed of service. This indecision hints at how important it is to present items before customers reach the main menu board—giving guests time to make a decision, upselling, and cross-selling with special, limited-time offers. The Howard Company designs presell boards for these scenarios.

Jim Reeder talks more in-depth about the top three reasons businesses should include a presell board in their drive-thru(s) in the video titled 'The Benefits of Adding Presell Boards.'

Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the moment a guest notices your location(s) driving down the street, to their entrance into the parking lot, until the time they leave, there are multiple ways to communicate with your customers through building signs, drive-thru signs, and curbside pickup signs!

Rod Clouser, National Sales Manager at The Howard Company, shares his expert advice on how to better utilize outdoor space with exterior signs. Check it out!

Is your drive-thru in need of new equipment and/or updated graphics? Or are you unsure? Jim Reeder, National Sales Manager at The Howard Company, talks through some situations that may call for a drive-thru refresh. Play the video below to find out!

Doug Watson, President and CEO of The Howard Company, discusses "Drive-Thru 2020+".

Experts from The Howard Company came together on the 'Drive-Thru Refresh' webinar to discuss some of the best practices businesses can follow when looking to enhance their drive-thru system! With more customers using the drive-thru lane, it is more important than ever to create strong guest experiences. View the webinar below and let us know if you have any questions and/or thoughts of your own!