How Digital Menu Boards Increase QSR Sales
How Digital Menu Boards Increase QSR Sales? The data is compelling. The technology is proven. Here is everything Quick-Service Restaurant ...
Why AI Drive-Thrus Are a C-Suite Decision, Not an IT Project
Your drive-thru generates 70–80% of your revenue. The decision about how AI transforms it shouldn't be buried in an IT backlog.
Steel Pole Thickness Explained: A Buyer's Guide
When shopping for drive-thru menu boards, most buyers compare screen brightness, software features, and price. Few ask about the steel ...
Menu Board Best Practices
Updated July 2026 Your menu board is the first impression of your restaurant or retail space, and a well-designed one directly improves ...
3 Types Of Rollouts That Can Transform Your Business
The Howard Company specializes in comprehensive rollout solutions that help businesses streamline their branding, operational efficiency, ...
Bare-Bones Drive-Thru
Is your brand ready to add a drive-thru to your locations(s)? There are numerous solutions and accessories to consider, but getting started ...
Static vs. Digital Menu Boards: What’s Best For Your Business?
Updated: July 20 2026 When it comes to deciding between static menu boards and digital menu boards, there are many factors to take into ...
The Art of Attraction
The Howard Company’s December 11th live event, titled “Menu Board Design - The Art of Attraction,” was a resounding success! Attendees from ...
Wind Load and Snow Load and Drive-Thru Equipment
First, let's start with some simple definitions. Wind load is simply the pressure in pounds per square foot exerted on a structure by the ...
Guide To A/B Testing With Digital Displays
Do you have multiple drive-thru lanes? Does each lane have at least one digital screen?
How Much Does a Drive-Thru Cost?
Non-Traditional Drive-Thrus Popping Up Everywhere
Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, with an entry and exit driveway, a marked ...
Jim Reeder: The Benefits of Adding Presell Boards
The Howard Company did a social media survey that asked the question, 'Before entering a restaurant's drive-thru, how often do you know ...
Grant Gustke: Static to Digital on the Drive-Thru Flex Menu Board
The Howard Company has many innovative solutions and a customer favorite is our outdoor digital menu board. It is named the ‘Flex,’ as it ...
Why Are So Many Brands Showcasing Future Drive-Thru Designs?
An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their ...
Rod Clouser: Better Utilizing Outdoor Space with Exterior Signs
Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the ...
Drive-Thru Refresh Webinar
Experts from The Howard Company came together on the 'Drive-Thru Refresh' webinar to discuss some of the best practices businesses can ...
Webcast: Emerging Stronger
We recently hosted a webcast during which we spoke with industry leaders about their operations during the COVID-19 pandemic. Dana Abood ...
Rod Clouser: Curbside Pickup Solutions
Rod Clouser, National Sales Manager, highlights The Howard Company's curbside pickup solutions.
Gary Kurtz: Drive-Thru and Branding Solutions For Convenience Stores
Gary Kurtz, Vice President of Sales and Marketing, talks about drive-thru and branding solutions available to convenience stores and ways ...
Howard Company CEO Comments on Positives During the Covid 19 Situation
Hospitality can be defined two ways (dictionary.com): 1. the friendly reception and treatment of guests or strangers. 2. the quality or ...
Gary Kurtz: Assessing Drive-Thru and Curbside Pickup Performance
Gary Kurtz, Vice President of Sales and Marketing, shares some observations about business improvement.
Grant Gustke: Drive-Thru Placement and Stacking
Grant Gustke, Regional Vice President, talks about drive-thru placement and explains the concept of stacking. Getting as many cars through ...
Rod Clouser: Hybrid Menu Boards
Rod Clouser, National Sales Manager, talks about the advantages of Hybrid menu boards for both indoor and drive-thru. Hybrid menu boards ...
6 Questions Multi-Unit Restaurants Should Ask About Adding Drive-Thrus
You have decided to invest in installing drive-thru systems for your restaurants. Great! Having a drive-thru has many benefits.
Outdoor Display Technology Explained
Updated July 2026 Investing in digital signage is a great way to upgrade how you communicate with your customers, and it is important to ...
Drive-Thru Equipment Explained in Fewer Than 140 Characters
You are wisely considering adding a drive-thru to your business. Considering the increasing demand for convenience, this is necessary for ...
Drive-Thru Accessories You Shouldn’t Do Without
Standing out from the crowded restaurant field often boils down to the smallest of details, not just about the food you offer, but also the ...
What Convenience Stores Should Know When Looking to Add a Drive-Thru
Convenience is in your name, so it is not surprising that you would be thinking about adding the convenience of a drive-thru.
What Sign Companies Need to Know about Drive-Thrus
“To know what you know and what you do not know, that is true knowledge.” - Confucius You have been approached by a potential customer who ...
Following NRA, Have You Found a Menu Board and Drive-Thru Provider?
Two things become abundantly clear every year during the National Restaurant Association Show.
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