The Howard Company's Blog

Doug Watson: Drive-Thru 2020+

August 26, 2020 / by Doug Watson

Doug Watson, President and CEO of The Howard Company, discusses "Drive-Thru 2020+".

The events of 2020 have made some things pretty clear to most quick service restaurant operators - drive-thru is essential. Many have found that theirs just has not measured up. Doug summarizes what he sees happening now and what is coming in the near future:

  • Operators pivoted quickly and found ways to make the most of their existing infrastructure. Now they are looking at permanent improvements.
  • In order to maintain revenue, improving throughput is a focus.
  •  Site footprints will be changing dramatically.
  • Drive-thru lanes, app/web ordering lanes and third-party delivery space have to be designed for both optimal guest experiences and efficiency.

The drive-thru of the future - 2020 and beyond - is going to look a lot different. Enhancements to technology, site planning, and multiple revenue streams have to start with a focus on the guest. No longer can businesses just put a menu sign in a parking lot. Watch Doug's video to hear his thoughts after more than 30 years in the industry.  

If you are looking for more drive-thru ideas, contact The Howard Company's team of experts.


What Will Your 2020+ Drive-Thru Look Like?  Let Our Team Help You Create Your Vision!


Topics: Drive-Thru, Drive-Thru Accessories, Doug Watson

Doug Watson

Written by Doug Watson

As The Howard Company, Inc. President and CEO, Doug is a marketing and brand strategy professional with extensive experience developing menu boards and menu systems as well as restaurant refreshes for some of the largest brands in the country. Doug is an adept and capable marketing expert with over 30 years of experience and understanding in a wide range of QSR operations ranging from Taco Bell, Mrs. Fields, Del Taco and KFC to mom and pop type restaurants. He has established long-standing account relationships by creating credibility, building trust and providing superior service along with delivering a high quality menu board product.