Howard Company Blog

Doug Watson

As The Howard Company, Inc. President and CEO, Doug is a marketing and brand strategy professional with extensive experience developing menu boards and menu systems as well as restaurant refreshes for some of the largest brands in the country. Doug is an adept and capable marketing expert with over 30 years of experience and understanding in a wide range of QSR operations ranging from Taco Bell, Mrs Fields, Del Taco and KFC to mom and pop type restaurants. He has established long-standing account relationships by creating credibility, building trust and providing superior service along with delivering a high quality menu board product.
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Recent Posts

Barriers and Social Distancing Solutions

January 21, 2021 / by Doug Watson posted in Doug Watson, Barriers, Social Distancing, Face Shields

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As times change, The Howard Company quickly adapts with their customers, restaurant guests behaviors, and industry trends. Barriers and social distancing solutions are now essential for most retail businesses, especially restaurants. Doug Watson, President and CEO of The Howard Company, explains.

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Doug Watson: Drive-Thru 2020+

August 26, 2020 / by Doug Watson posted in Drive-Thru, Drive-Thru Accessories, Doug Watson

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Doug Watson, President and CEO of The Howard Company, discusses "Drive-Thru 2020+".

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Howard Company CEO Comments on Positives During the Covid 19 Situation

March 31, 2020 / by Doug Watson posted in Drive-Thru, Drive-Thru Accessories, Curbside Pickup, Doug Watson

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Hospitality can be defined two ways (dictionary.com): 

1. the friendly reception and treatment of guests or strangers.

2. the quality or disposition of receiving and treating guests and strangers in a warm, friendly, generous way.

Doug Watson, President and CEO of The Howard Company shares his thoughts about the unprecedented situation the restaurant industry is experiencing with the Covid-19 pandemic.

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Digital Menu Boards: What You Need to Know Before You Buy

November 27, 2019 / by Doug Watson posted in Digital

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For 60 plus years The Howard Company has been a significant resource in the menu board business. We are often asked why we see digital menu boards and digital signage as the future technology for our national brands to use in their QSR (Quick Service Restaurant) or Fast Casual Restaurants.

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