As times change, The Howard Company quickly adapts with their customers, restaurant guests behaviors, and industry trends. Barriers and social distancing solutions are now essential for most retail businesses, especially restaurants. Doug Watson, President and CEO of The Howard Company, explains.
Doug Watson, President and CEO of The Howard Company, discusses "Drive-Thru 2020+".
Hospitality can be defined two ways (dictionary.com):
1. the friendly reception and treatment of guests or strangers.
2. the quality or disposition of receiving and treating guests and strangers in a warm, friendly, generous way.
For over sixty years The Howard Company has been a significant resource in the menu board business. We are often asked why we see digital menu boards and digital signage as the future technology for our national brands to use in their QSR (Quick Service Restaurant) or Fast Casual Restaurants.