The Howard Company's Blog

Howard Company CEO Comments on Positives During the Covid 19 Situation

March 31, 2020 / by Doug Watson

Hospitality can be defined two ways ( 

1. the friendly reception and treatment of guests or strangers.

2. the quality or disposition of receiving and treating guests and strangers in a warm, friendly, generous way.

Doug Watson, President and CEO of The Howard Company shares his thoughts about the unprecedented situation the restaurant industry is experiencing with the Covid-19 pandemic.

Change happens. Sometimes we choose it and sometimes we are forced into it. What we are seeing in the restaurant industry could be frightening, if we only focus on the challenges ahead. Restaurants across the country are choosing to do good in the face of serious trials - facing change with optimism and self-giving. They are living the definition of hospitality, and it is inspiring to all of the team members who work at The Howard Company. 

Do you have a great story about restaurants giving back? Share it in the comments section below.

Topics: Drive-Thru, Drive-Thru Accessories, Curbside Pickup, Doug Watson

Doug Watson

Written by Doug Watson

As The Howard Company, Inc. President and CEO, Doug is a marketing and brand strategy professional with extensive experience developing menu boards and menu systems as well as restaurant refreshes for some of the largest brands in the country. Doug is an adept and capable marketing expert with over 30 years of experience and understanding in a wide range of QSR operations ranging from Taco Bell, Mrs. Fields, Del Taco and KFC to mom and pop type restaurants. He has established long-standing account relationships by creating credibility, building trust and providing superior service along with delivering a high quality menu board product.