Do you have multiple drive-thru lanes? Does each lane have at least one digital screen?
Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, an entry and exit driveway, a marked out drive-thru lane wrapping around the building, with the menu board towards the back and the payment and pick-up windows on the side. Next, imagine the typical drive-thru restaurant type - a QSR or a coffee shop. Now imagine that these descriptions do not fit your business. Drive-thrus are popping up in more and more places, in what a few years ago would have been considered very unconventional. Here are some examples:
Gary Kurtz, Vice President of Sales and Marketing, talks about drive-thru and branding solutions available to convenience stores and ways to keep customers engaged.
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Convenience is in your name, so it is not surprising that you would be thinking about adding the convenience of a drive-thru.
With digital menu board displays expanding to both indoor and drive-thru applications, convenience stores now have great flexibility to promote their expanding food service options in their C-stores. The ability to schedule a changing menu display that features breakfast, lunch and food-to-go dinner meals throughout the day is a solution sure to make store managers smile.
