An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their "drive-thru of the future." The renderings are sometimes flashy and futuristic, and the headlines tell the tale of 2020. But there is a lot more going on than what is indicated by the headlines.
Imagine businesses combining their kiosk content, mobile content, and website content all into one software. Interacting with guests would seem much more simple.
Well, it is possible and it is a reality!
The Howard Company is now offering branded omnichannel ecosystems. Jean Jones, Marketing Director at The Howard Company, lists out some of the top benefits of omnichannel solutions.
The term 'omnichannel' is becoming widely used across many markets, including the restaurant industry. For restaurants, an omnichannel solution involves combining mobile apps, kiosk apps, and website apps into one software. It is organized and it allows for more efficient communication with guests.
Whether you operate a business that is fully utilizing omnichannel capabilities or hearing about it for the first time, it is important to understand how a branded omnichannel ecosystem can enhance customer experience and take a brand to the next level. In the 'Integrated Restaurant Ecosystems as an Engine to Accelerate Sales Growth' webinar below, The Howard Company and MENU Technologies AG talk about some of these advantages.
We recently hosted a webcast during which we spoke with industry leaders about their operations during the COVID-19 pandemic. Dana Abood from Rego Restaurant Group (Quiznos), Sean Sylvester from Black Gold Group (multiple concepts) and Scott Redler from Freddy's Frozen Custard & Steakburgers. Interestingly, their ideas are absolutely applicable for any business climate.
As consumers, we see digital menu displays everywhere. It is all restaurant chains talk about – getting their franchisees into the digital menu board game. Local restaurants are dipping their toes into digital displays too. Menu board companies all seem to have their version of digital boards in their product lines. But once a user has installed their board, what happens then? Let's examine the four "T"s you should think about once you have invested in updating your restaurant with your new digital menu board.