The Howard Company's Blog
Your inside look at signage, digital technology, branding, and design across the industries we serve. We cover the trends, the new technology, the real rollouts, and the thinking behind it all, written to help operators stay ahead and grow with confidence.
How Digital Menu Boards Increase QSR Sales
How Digital Menu Boards Increase QSR Sales? The data is compelling. The technology is proven. Here is everything Quick-Service Restaurant ...
Why AI Drive-Thrus Are a C-Suite Decision, Not an IT Project
Your drive-thru generates 70–80% of your revenue. The decision about how AI transforms it shouldn't be buried in an IT backlog.
The Importance of Having a Strategy when Deploying Digital Menu Boards in a Restaurant
In the fast-paced restaurant industry, adapting to new technologies isn't just about staying ahead—it's about survival. One such ...
Non-Traditional Drive-Thrus Popping Up Everywhere
Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, with an entry and exit driveway, a marked ...
Why Are So Many Brands Showcasing Future Drive-Thru Designs?
An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their ...
Integrated Restaurant Ecosystems as an Engine to Accelerate Sales Growth Webinar
The term 'omnichannel' is becoming widely used across many markets, including the restaurant industry. For restaurants, an omnichannel ...
The New Normal is More Than Butts in Seats Webinar
Consumer behaviors are always changing, which means the experiences businesses provide to their guests are also changing. Experts from The ...
Webcast: Emerging Stronger
We recently hosted a webcast during which we spoke with industry leaders about their operations during the COVID-19 pandemic. Dana Abood ...
The Four “T”s of Digital Restaurant Menu Boards
As consumers, we see digital menu displays everywhere. It is all restaurant chains talk about – getting their franchisees into the digital ...
6 Questions Multi-Unit Restaurants Should Ask About Adding Drive-Thrus
You have decided to invest in installing drive-thru systems for your restaurants. Great! Having a drive-thru has many benefits.
Are Self-Ordering Kiosks a Revolution or a Disruption?
Every so often a new technology comes along that fundamentally changes the way we lead our lives. “The U.S economy is in the midst of a ...
Give Me a Dining Experience Please!
In the “old days”, fast food restaurants didn’t do much more than hang simple chalkboards on the wall with the day’s list of menu items ...
The FDA Did It Again!
In the circus world of the foodservice industry, restaurant chains and food stores were notified by the FDA just days before the new menu ...
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