How Digital Menu Boards Increase QSR Sales
How Digital Menu Boards Increase QSR Sales? The data is compelling. The technology is proven. Here is everything Quick-Service Restaurant ...
Why AI Drive-Thrus Are a C-Suite Decision, Not an IT Project
Your drive-thru generates 70–80% of your revenue. The decision about how AI transforms it shouldn't be buried in an IT backlog.
Steel Pole Thickness Explained: A Buyer's Guide
When shopping for drive-thru menu boards, most buyers compare screen brightness, software features, and price. Few ask about the steel ...
Menu Board Best Practices
Updated July 2026 Your menu board is the first impression of your restaurant or retail space, and a well-designed one directly improves ...
The Importance of Having a Strategy when Deploying Digital Menu Boards in a Restaurant
In the fast-paced restaurant industry, adapting to new technologies isn't just about staying ahead—it's about survival. One such ...
The Art of Attraction
The Howard Company’s December 11th live event, titled “Menu Board Design - The Art of Attraction,” was a resounding success! Attendees from ...
Guide To A/B Testing With Digital Displays
Do you have multiple drive-thru lanes? Does each lane have at least one digital screen?
Non-Traditional Drive-Thrus Popping Up Everywhere
Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, with an entry and exit driveway, a marked ...
Why Are So Many Brands Showcasing Future Drive-Thru Designs?
An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their ...
Integrated Restaurant Ecosystems as an Engine to Accelerate Sales Growth Webinar
The term 'omnichannel' is becoming widely used across many markets, including the restaurant industry. For restaurants, an omnichannel ...
The New Normal is More Than Butts in Seats Webinar
Consumer behaviors are always changing, which means the experiences businesses provide to their guests are also changing. Experts from The ...
Webcast: Emerging Stronger
We recently hosted a webcast during which we spoke with industry leaders about their operations during the COVID-19 pandemic. Dana Abood ...
The Four “T”s of Digital Restaurant Menu Boards
As consumers, we see digital menu displays everywhere. It is all restaurant chains talk about – getting their franchisees into the digital ...
6 Questions Multi-Unit Restaurants Should Ask About Adding Drive-Thrus
You have decided to invest in installing drive-thru systems for your restaurants. Great! Having a drive-thru has many benefits.
Are Self-Ordering Kiosks a Revolution or a Disruption?
Every so often a new technology comes along that fundamentally changes the way we lead our lives. “The U.S economy is in the midst of a ...
A Case for Digital Signage
Something that we see all too often at The Howard Company is restaurants using digital signage to display static images. Imagine going out ...
Give Me a Dining Experience Please!
In the “old days”, fast food restaurants didn’t do much more than hang simple chalkboards on the wall with the day’s list of menu items ...
The FDA Did It Again!
In the circus world of the foodservice industry, restaurant chains and food stores were notified by the FDA just days before the new menu ...
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