Digital Displays & Technology

Table of Contents

Key Takeaways:

  • Digital Products: Some of our digital products include outdoor drive-thru digital menu boards (Drive-Thru Flex, Drive-Thru Eco, and digital presell boards), indoor digital menu boards, self ordering kiosks, and direct view LED displays.
  • Who does the work: The Howard Company can design, produce, support. and manages the install.
  • What it connects to: we are technology agnostic. Order confirmation systems, voice AI ordering, and content management software come from in house or a range of trusted partners and sync with major POS systems, no platform lock in.
  • Next step: estimate your own number with the drive-thru price estimator or indoor menu board price estimator, or contact our team for a scoped quote.

 

Outdoor Digital Drive-Thru Systems

Outdoor menu board systems built for weather, sunlight, and constant use, from full digital lanes to hybrid setups that mix screens and printed graphics.

Presell or Preview boards help keep drive-thru lanes moving efficiently.

Digital Presell Boards

Put the presell zone to work before guests reach the menu. Digital presell boards let you update high margin items and limited time offers instantly from the same software that runs your menu boards, and they help move the drive-thru line faster.

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DT-Flex AIO
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DT-Flex: Pedestal mount with wing & topper
Digital Wallmount
DT-FLEX: Wall Mount

Drive-Thru FLEX

Our most versatile drive-thru system, available as the DT Flex or the space saving DT Flex All in One. Run it fully digital or as a hybrid of screens and static panels, with the freedom to convert panels to screens at any time, even while your lane is open. This system is 180 MPH wind load rated, ambient light sensors, 2500 Nit brightness, and IP rated. 

Drive-Thru ECO The Howard Company Menu System

Drive-Thru ECO

The simple, budget friendly way to go fully digital in the drive-thru. One to three doors of outdoor rated 55 inch screens with a thin profile and independent operation, built to handle weather, sunlight, and constant use. This system is 140 mph wind load rated, ambient light sensors, and UL Rated.

Not sure which digital system is right for you?

Indoor Digital Displays

Digital Displays Promo Screens

Put digital screens to work anywhere inside your space, from menu boards and promotional displays to full video walls.

Build your system with as many screens as you need in any size or orientation, and update pricing, promotions, and content in seconds from anywhere. Choose standard digital displays or emerging color e-paper for a crisp, low energy look.

Self Service Kiosks

HonestAbes Kiosk - Nanonation 700 x 600px

Give guests another way to order with self-service kiosks that speed up lines and lift check averages through built in suggestive selling.

Choose floor, countertop, wall mount, or outdoor models, with ADA compliant options, all built to connect with your POS. We build with flexibility in mind, matching you with the right hardware and software instead of locking you into one platform.

Direct View LED

Landmark Credit Union Direct View LED

Direct View LED is unlike any of the other digital displays that we offer. DVLED displays do not use traditional LCD screens; instead, they use a surface array of LEDs. This delivers superior contrast, color accuracy, and brightness compared to LCD screens.

Another feature is the bezel-less design to create a more seamless screen experience. DVLED is also highly customizable and can be made into any size, including extra-large displays for your interior or exterior. 

Technology Integrations

The right ordering technology depends on your operation, so we build our own and work with the platforms you already trust, then connect every piece to your point of sale and keep it running as one system.

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Content Management Systems

Control every screen from one place. Update menus, pricing, dayparts, and promotions across your displays with no reprints and no developer help.

We work with multiple CMS platforms, including Nanonation, Neon, and Navori Labs, and we will help you compare options to find the right fit.

Howard Company's Erik demoing Square OCS on a DT-Flex digital drive thru menu board at NRA 2026

Order Confirmation Systems

Show guests their order in real time on the menu board to build trust, speed up the lane, and cut costly remakes.

Run our own Howard WebOCS or pair your lane with a partner platform like Square for Drive-Thru, all built to sync line by line with major POS systems like PAR Brink, NCR Aloha, and Qu Beyond.

Close up of the DT-Flex Eco VOX AI voice ordering screens with a Howard Company cup and a Start Talking message at NRA 2026

Voice AI Ordering

Let a voice AI agent take orders in the lane, running around the clock with consistent accuracy while your staff focus on food and service. It understands full menus, upsells in context to grow check sizes, and hands off to a person the moment it is unsure.

Because one system does not fit all, we partner with leading voice AI providers, including SoundHound, Vox AI, Hi Auto, and Presto, and match you to the right one.

How much do digital signage and drive-thru systems cost?

OSCARS_DIGITAL DRIVE THRU ALL IN ONE-The Howard Company

Pricing depends on your setup, mainly how many screens you need, whether they are indoor or outdoor rated, the software and integrations you add, and how many locations you are outfitting.

Rather than a one size fits all price, you can estimate your own in a couple of minutes with our drive-thru price estimator or indoor menu board price estimator, or talk to our team and we will scope a quote for your locations.

Frequently Asked Questions

What is digital signage?

Digital signage is any screen that shows menus, pricing, promotions, or information you update electronically, from drive-thru menu boards to indoor displays and video walls. Unlike printed signage, you change the content in seconds with no reprinting.

What digital display options does The Howard Company offer?

We build outdoor drive-thru menu boards (DT Flex and DT Eco), indoor digital displays and video walls, self-ordering kiosks, and direct view LED, plus order confirmation, voice AI, and content management integrations that connect to your point of sale.

Will these work with my existing POS?

Usually yes. Our WebOCS works with major systems like PAR Brink, NCR Aloha, and Qu Beyond, and we integrate with partners like Square, so we match the setup to the point of sale you already run.

Can I update the content myself?

Yes. Our content management software lets you update menus, pricing, and promotions across every screen from anywhere, with no reprinting and no developer help.

Do your outdoor screens hold up to weather and sunlight?

Yes. Our drive-thru displays use outdoor rated screens built for weather, direct sun, and constant use, and they run without air conditioning.

How much do digital signage and drive-thru systems cost?

Pricing depends on your setup, and will be custom to what you need. So, rather than giving you a vast price range, we made it so you can estimate your custom price in a couple of minutes with our drive-thru price estimator or indoor menu board price estimator, or talk to our team and we will scope a quote for your locations.