Founded in 1950

The Howard Company was established in 1950 as Howard Displays by Al Howard. It was primarily a point-of-purchase display advertising brokerage. With an in-house design staff, Al Howard and sales personnel developed and contracted for point-of-purchase display advertising pieces and programs for national advertisers. All production, assembly, and services other than art were purchased from outside vendors. The company was incorporated in 1957 as The Howard Company, Inc., continuing in the same line of business.

Due to ill health, Al Howard appointed his son, Kent Howard as president of the company in 1969. Kent served as president until 1996 when he assumed the role of Chairman and Chief Executive Officer. Today, Doug Watson serves as President and CEO of the 100% employee-owned company.

Howard Menus

Providing a proprietary, custom menu system was a natural outgrowth of the point-of-purchase experience. The Howard Company's design, engineering, and project management expertise delivers major indoor and outdoor programs including installation services for national accounts like Arby's, Noodles & Company, TCBY Yogurt, White Castle, Yum! Brands, and others.

How We Work:

• We work with the customer to deliver what the customer wants.
• Our designers, engineers, and model makers execute the concepts to reality.
• Our project managers work closely with our suppliers to assure a quality product, delivered on time.
• We assemble and test each display or menu system before shipment.
• Most of the programs and systems purchased by our customers require very personalized fulfillment. We meet these needs with world-class pre- and post-sale customer service.
• We eliminate the risk from our customers' program by delivering as promised.