Bank and Financial Institution Signage Solutions
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Today, approximately 85% of bank customers prefer digital interactions for routine banking tasks, making bank digital signage solutions essential for meeting modern customer expectations. Furthermore, 64% of Gen Z customers are more likely to open accounts with financial institutions that showcase advanced digital displays and bank branch technology updates*
Banks implementing comprehensive digital signage solutions report an average 23% increase in product awareness and a 31% improvement in customer satisfaction scores*
Despite these impressive metrics, many financial institutions are still operating with outdated static signage and paper-based communication systems. The traditional bank branch model is evolving into a dynamic customer engagement center that combines real-time information delivery with personalized financial guidance and streamlined service experiences, so remaining with static signage is no longer just an inconvenience, it is a disadvantage.
Some of the largest financial institutions, restaurants and convenience stores in the country rely on The Howard Company to deliver indoor and outdoor branding solutions. Our products provide these markets with drive-thru equipment, exterior signage, merchandising displays, digital signs, LED message boards, interior design services, graphics and turn-key installation services.
This is our expertise put into one comprehensive guide for banking professionals ready to capitalize on the digital modernization opportunity.
How Bank Branches Are Transforming With Digital Signage

Bank branches are no longer just places to make deposits and withdrawals. Today's most successful financial institutions are becoming comprehensive financial advisory centers that offer personalized guidance, real-time market information, and technology-enhanced customer experiences. This shift toward digital integration within bank branches represents one of the most significant opportunities for customer engagement improvement in the industry.
Read a Case Study:
The Howard Company introduced digital signage to Landmark Credit Union to transform the way the organization communicates with its members at branches. Read this case study, here!
Why Bank Digital Signage is Essential for Modern Banking
So why is bank digital signage important? In the simplest terms, digital displays can help increase your branch's product awareness and create a more engaging customer experience while significantly reducing operational overhead costs associated with traditional graphics.
We can apply decades of experience across multiple industries to demonstrate the importance of digital signage in banking environments, and the data is clear on immediate benefits:
Improvement in Customer Satisfaction Score
Reduction in Printing Costs
Of Customers Notice and Engage with Digital Content
But beyond immediate benefits, bank digital signage provides financial institutions with the flexibility to adapt to changing market conditions, interest rate fluctuations, and real-time promotional campaigns. When mortgage rates shift or when you want to promote a new investment product, digital displays allow you to make these changes instantly across single or multi-location operations so customers and visitors are informed. This also eliminates the labor hours and costs associated with the changing of static graphics.
Here are some other key advantages digital signage solutions can offer banking institutions:
Operational Efficiency: Instant updates to your screens to display information across all branches from a centralized content management system.
Enhanced Customer Experience: Clear, attractive displays that provide relevant financial information and reduce perceived wait times during peak hours.
Cost Reduction: Elimination of printing costs for promotional materials, rate boards, and seasonal campaigns. This can typically save banks thousands of dollars annually per branch.
Brand Consistency: Uniform messaging and visual presentation across all locations to strengthen brand recognition and professional appearance
Indoor Digital Display Solutions for Banking

Digital Information Centers
Why implement digital displays in bank branches at all? Modern banking institutions benefit from digital display configurations that can be customized to serve multiple purposes throughout the branch environment. Digital displays provide the versatility to adapt your messaging throughout the day and create a professionally engaging experience for your banking customers.
Digital displays work in tandem with content management systems that allow you to schedule different promotions for different times of the day, seasons, or limited time promotions. This level of customization and automation helps maximize the relevance of your messaging while ensuring that high-value products and services receive appropriate visibility during peak demand periods.
Commercial Grade Displays for Banking Environments
It is crucial to understand the importance of commercial-grade monitors versus residential displays when looking into indoor digital signage for banks. Unlike consumer screens, commercial monitors are engineered for continuous operation in professional environments, offering superior reliability, enhanced brightness control, extended operational lifespans, and include advanced connectivity options that can support the complex content management systems needed for multibranch operations.
Video Walls and Direct View LED Solutions
Large-format video walls create impressive focal points in bank lobbies while serving practical purposes for information display. These installations can showcase content in tailored ways that command attention and reinforce your institution's professional credibility.
Direct View LED technology offers seamless display surfaces with exceptional brightness and color accuracy, making them ideal for high-traffic areas where visual impact is essential. Unlike traditional LCD video walls, Direct View LED eliminates bezels between panels, creating a continuous canvas for your content.
Drive-Thru Solutions for Banking
For banks with drive-thru facilities, digital signage solutions provide opportunities to streamline the transaction processes. Unlike restaurant drive-thrus focused on ordering, banking drive-thru displays serve different purposes including wayfinding, transaction confirmation, promotional messaging, and appointment scheduling.

Banking-Specific Drive-Thru Accessories
Banking drive-thru environments require specialized accessories beyond standard digital displays. Document tubes, night depositories, and ATM integration points all benefit from clear digital signage that guides customers through proper usage procedures and security protocols so that the process is customer friendly and efficient for your operation.
Let us help you maximize your sales with some of our best-in-class marketing tools including the anatomy of a bank branding guide. This download showcases many of our custom branding solutions available and exactly how they will fit into the interior of a bank.
Wayfinding and Customer Navigation
Enhanced Wayfinding and Customer Navigation Systems
Strategic placement of signage throughout your bank's exterior can eliminate customer confusion at drive-up windows, parking areas, and entry points as well as become a branding opportunity.
Modern bank branches often feature multiple drive-up lanes, ATM locations, night deposit boxes, and specialized service windows that can overwhelm visitors unfamiliar with your facility's layout.
Directional signs can create clear traffic flow patterns that reduces congestion during peak banking hours. Clearance bars are also important for customer navigation so that taller vehicles do not cause damage to your canopies or awnings if you have them.

Beyond static signs, you can integrate outdoor digital displays to enhance the drive-thru experience. These screens can show personalized, real-time messages to customers in the drive-thru.
For instance, customers approaching business banking drive-up lanes can receive targeted messaging about commercial lending products, while those in retail banking lanes might see promotions for mobile deposit features.
This self-guided exterior navigation particularly resonates with customers who value convenience and efficiency, allowing them to complete their banking quickly without the frustration of wrong turns, backed-up lanes, or confusion about which window to approach.
Get a visual representation on how our solutions fit with the exterior of your drive-thru by downloading our "Anatomy of a Bank" guide, here.
Investment Considerations and ROI for Bank Digital Signage
Digital signage solutions for banking represent significant investments that require careful consideration of costs and expected returns. Our experience across banking implementations has provided valuable insights into the factors that drive successful ROI outcomes.
Typical indoor digital signage solutions for banks range from $3,000-$12,000 per location, depending on screen size, commercial-grade specifications, and integration requirements.
Video wall installations generally range from $15,000-$50,000 depending on size and technology specifications.
If you want a more in-depth view into the pricing of these different signage solutions, you can visit our individual pricing page below.
Long-Term Value Creation
While initial investment costs are important considerations, the long-term operational benefits of these solutions typically exceed the upfront expenses. Reduced printing costs, improved customer satisfaction, enhanced brand consistency, and operational efficiency contribute to ongoing financial benefits that compound over time.
More Pricing Resources:
- How much does a drive-thru cost: resource article.
- How much does indoor digital signage cost: resource article.
Next Steps: Planning Your Digital Bank Upgrades
Successful bank digital signage implementation begins with a very thorough understanding of your current branch operations, customer patterns, and strategic business objectives. We recommend starting with a comprehensive assessment that evaluates your existing bank infrastructure, identifies optimization opportunities, and establishes clear success metrics.
After identifying areas where digital signage can support your bank branch, we recommend consulting with one of our digital signage experts so that we can help match the solution to your specific problems and bank design.
Our consultation process involves virtual branch evaluations, stakeholder interviews, and an analysis of your goals as a banking institution. This information forms the basis for customized recommendations that address your specific needs while providing scalable solutions for future growth and implementation.
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Get in touch today to reimagine the possibilities of your bank signage.
*Statistics from Bankrate Digital Banking Trends
