Howard Company Blog

Jim Reeder: Commercial-Grade Displays

April 22, 2020 / by Jean Jones

Jim Reeder, National Sales Manager, explains the importance of using commercial-grade digital displays over residential televisions for your business.

Jim Video 1-1

When it comes to using digital screens for your business there are major differences between commercial-grade digital displays and residential televisions. The Howard Company only offers commercial-grade screens for digital menu boards due to their many advantages. Here are a few things to consider when looking at commercial-grade digital screens:

  • Durability: Commercial-grade displays are made for continuous use, allowing them to last longer than residential televisions. Hotels and Airports are two industries that are big advocates for commercial-grade screens as they are displaying information 24/7.
  • Warranty: Generally speaking, purchasing screens at big box stores will not include a warranty if it ends up being displayed in a high use business setting.
  • Privacy: Commercial-grade monitors often are not equipped with television tuners, which provides protection from tampering.

If you have any questions you would like Jim to answer in a future video, please submit them in the comments box below.


To learn more about digital signage, check out The Howard Company's 7 Key Elements of Digital Signage Guide:

7 Elements of Digital Signs

Topics: Digital, Indoor Menu Boards, Menu Boards, Jim Reeder

Jean Jones

Written by Jean Jones

Jean Jones started in restaurant marketing in 1996 when she and her husband operated two fine dining restaurants in Wisconsin. After a detour into marketing for a real estate development firm, she returns to the restaurant industry with The Howard Company.