If Your Drive-Thru Could Talk!
Comic Collection
What if your drive-thru could talk?
What do you think it would say? Follow Felix Flex and friends as they navigate the real challenges of drive-thru life. Each episode brings a new character, a new situation, and a real solution to a problem operators face every day. Created by our in-house designer Tosia Xiong, this series is our way of making the topics that matter most to your drive-thru setup a little more fun to think about. From equipment decisions to investment choices, consider it education with a punchline, consider it education with a punchline.
Episode 1 Wind Load
THIS NEEDS TO BE CHANGED
Last year, Felix was doing his best. But when a customer asked about the daily specials, all he could say was "I'm only familiar with the menu I'm showing." The line backed up. Cars honked. Good times.
Then Penny Preview showed up. Suddenly the drive-thru could promote limited time offers, upsell daily specials, and keep customers moving. No backup. No frustrated honking. Just a drive-thru that actually sells.
A preview board is not just a second screen. It is the difference between a customer who orders what they planned and a customer who says "actually, yes, I would like that."
Episode 2 Preview Boards
Penny Preview Changed Everything
Last year, Felix was doing his best. But when a customer asked about the daily specials, all he could say was "I'm only familiar with the menu I'm showing." The line backed up. Cars honked. Good times.
Then Penny Preview showed up. Suddenly the drive-thru could promote limited time offers, upsell daily specials, and keep customers moving. No backup. No frustrated honking. Just a drive-thru that actually sells.
A preview board is not just a second screen. It is the difference between a customer who orders what they planned and a customer who says "actually, yes, I would like that."
Episode 3 Static vs Digital
The Flex Triplets Had One Advantage Next Door Did Not
The neighbors were not doing anything wrong. New promo graphics, a fresh look, keeping things current. That is just good business. But swapping out printed graphics means downtime, tools, and hoping the line stays quiet while the menu is mid-change.
With a digital menu board, the Flex Triplets updated their promo content and kept right on rolling. No downtime, no drill, no awkward moment when a customer pulls up mid-swap.
Whether you are team static or ready to go digital, the goal is the same: a menu that works as hard as you do. Digital just gives you one more way to get there faster.
Episode 4 Canopy
Canopy Cam Showed Up and Changed the Whole Vibe
Rain pouring, puddles everywhere, customers pulling up soaked before they even placed an order. Felix was doing his best out there, but there is only so much a menu board can do when the weather has other plans.
Then Canopy Cam arrived. Lights. Shelter. Safety. All in one.
A drive-thru canopy is not just a roof. It keeps your customers comfortable, your equipment protected, and your lane moving no matter what the weather decides to do. When the experience at the order point is miserable, customers notice. When it is covered, lit, and welcoming, they come back.
Felix said it best: "What can't you do?"
Meet the Artist
Tosia Xiong

As one of The Howard Company's in-house designers, Tosia works with operators every day and that expereince gives him a clear picture of what they actually deal with out in the field.
So he created this series as a different kind of conversation starter. No spec sheet, no jargon, just a cast of charchters facing a unique situation and finding a solution, in a waythat is fun tor ead and gets you thinking about what the right drive thru set up looks like for you.
My favorite part about turning a drive-thru topic into a comic is coming up with silly situations for these characters to thrive in. Whether that's plopping them into a rainy day or introducing them to new and unique problems, it's always fun to come up with how they will handle the situation.
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