The Howard Company has many innovative solutions and a customer favorite is our outdoor digital menu board. It is named the ‘Flex,’ as it allows businesses to be flexible with their content in the drive-thru. While onsite, printed graphics and digital menu boards can easily be switched out in a short amount of time. The best part is that the drive-thru can remain open during installation!
In January of 2021, a few team members from The Howard Company (Grant Gustke: Regional Vice President, Jean Jones: Marketing Director, and Rob Vaccarella: Installation and Product Support Specialist) visited The Human Bean in Woodland Park, Colorado, to make this change on one of our three-door Drive-Thru Flex Digital Menu Boards. Watch the time-lapse of the transition below:
Experience the difference between two printed graphics and one digital display compared to three digital displays with the before and after video:
We encourage those interested in the Drive-Thru Flex Digital Menu Board to visit in person, while also picking up some delicious coffee from The Human Bean. The address is 275 East US HWY 24 in Woodland Park, Colorado.
Through consumer behavior, it is evident that customers across many industries crave the convenience of drive-thru lanes. If indoor operations are closed or open with limited capacity, it is possible to create a high-quality customer experience and it begins with the drive-thru.