Howard Company Blog

The Howard Company has many innovative solutions and a customer favorite is our outdoor digital menu board. It is named the ‘Flex,’ as it allows businesses to be flexible with their content in the drive-thru. While onsite, printed graphics and digital menu boards can easily be switched out in a short amount of time. The best part is that the drive-thru can remain open during installation!

In January of 2021, a few team members from The Howard Company (Grant Gustke: Regional Vice President, Jean Jones: Marketing Director, and Rob Vaccarella: Installation and Product Support Specialist) visited The Human Bean in Woodland Park, Colorado, to make this change on one of our three-door Drive-Thru Flex Digital Menu Boards. Watch the time-lapse of the transition below:

Grant Gustke, Regional Vice President, reviews the best practices when it comes to digital content creation and distribution channels.

Grant Gustke, Regional Vice President, talks about drive-thru placement and explains the concept of stacking. Getting as many cars through the line quickly is essential to success, so proper design is critical.