Howard Company Blog

Grant Gustke: Digital Content Creation

April 22, 2020 / by Jean Jones

Grant Gustke, Regional Vice President, reviews the best practices when it comes to digital content creation and distribution channels.

Grant Video 1-2

Grant discusses some of the key components to consider when working with digital displays and menu boards. Many studies have shown that the most effective way to capture a customer's attention is through motion. From animations to videos, not only are these types of content attractive to the human eye, but they enhance your brand image. At The Howard Company, our design experts work one-on-one with partners to determine the best solutions for any particular situation.

To learn more about design within digital signage, check out Gary Kurtz's 7 Key Elements Vlog: Design!

If you have any questions you would like Grant to answer in a future video, please submit them in the comments box below.


If you are looking for more digital signage ideas, check out The Howard Company's Menu Board Design Guide:

Menu Board Best Practices

 

Topics: Digital, Indoor Menu Boards, Menu Boards, Grant Gustke

Jean Jones

Written by Jean Jones

Jean Jones started in restaurant marketing in 1996 when she and her husband operated two fine dining restaurants in Wisconsin. After a detour into marketing for a real estate development firm, she returns to the restaurant industry with The Howard Company.