Digital Services

Professional Service bundles are service hours you can use towards designing and managing your digital menu board assets. Hours can be used for the following services:

• Content Creation

• Content Management

• Template Creation

• Training Services

• Video Editing

• Motion Animation Design

• 3D Content

Content Creation

The Howard Company has internal designers to help you transform your current static boards or create a new design for digital. They'll incorporate changeable images, videos, Day/Night designs and storyboards future promotions or LTO's. Content Creation will include the following services:

• Brand creation and design
• Layout planogram
• Image sourcing
• Order confirmation design
• For content updates, scan this code
  Learn More About Content Creation

Content Management

It is easy to order new graphics or update digital screens as The Howard Company keeps all artwork on file. For both current or new stores, the designers can take care of:

• Graphics for new locations
  • Reformatting for different layouts, changing pricing and menu offerings
• Updating content design
  • Pricing, menu listings, descriptions., images, drink offerings and uploading
• Manage Scheduled Content 
  • Scheduling LTO's, day/night menus
• Adjusting playlists
• Digital Roll-Outs

Template Creation

Template creation services for digital menus allow you the ability to make your own changes to your screens anytime and and have them reflect on your screens immediately! We create the template based on your desired design — either created by our designers or provided to us by your own designer — and set them up to what will work best for you:

• Create editable templates in CMS
  
  • All editable or data-loading templates
  • Click for more information
• Create dynamic regions
  • Rotating images & videos

Manage Price Changes

Training Services

After our digital team creates the templates, they will provide a training session —typically for 1 hour — to teach you how to make your own edits and templates in the CMS. Recording the training session is encouraged so that you have a step by step guide on how to:

• Change pricing 
• Update photos
• Change menu items
• Schedule day/night menus (breakfast, lunch, dinner)
• Schedule limited time offers
• Manage menu content at multiple locations
• Create your own templates for future locations

Video Editing

Improve the video content of your digital screens with video editing services. The Howard Company can help you customize stock videos or assist with your own by:

• Adding transitions 
• Cropping & resizing
• Clip trimming
• Color correction
• Editing or removing audio

Motion Animation Design

• Dancing combo numbers
• Growing & shrinking photos
• Moving backgrounds
• Images fading in and out

3D Content

• Tell your brand story
• Visually engage guest
• Add motion to your menus
• Enhance focus on Promotions

More Resources:

Adding Media and Managing Graphics

Dayparting with Digital Menu Boards

How to Quickly Change Pricing

The Howard Company's Digital Media Player

Insights From Our Experts

The Howard Company has been turning ideas into reality for over 70 years! Let our experts help guide you and your business towards success by informing you of the industry's best practices and innovative ways you can enhance your customer's experience.

Blogs and Resources:

• 7 Key Elements of Digital Signage
  Learn about the most important elements of digital signage and how to successfully manage digital content by requesting a FREE download of The Howard Company's '7 Key Elements of Digital Signage' guide.
• Menu Board Analysis
  Review your current menu board by simply taking a picture of it and uploading it to our menu board analysis tool.
• Digital Content Creation
  Grant Gustke talks about how businesses can enhance their brand image by fully utilizing digital displays with content creation.

• Menu Board Best Practices
  Take time to enhance your menu board and request a FREE download of The Howard Company's 'Menu Board Best Practices' guide. 
• Anatomy of a Drive-Thru
  Visualize what content and branding material you need in your drive-thru with this infographic, which describes each component.
• Guide to Rebranding an Existing QSR Building
  Discover the best practices to follow when buying and rebranding an existing quick-service restaurant building.