Love's Travel Stops & Country Stores has been offering numerous amenities, restaurants, services, and enjoyable experiences to customers since 1964. There are now hundreds of stores throughout the United States. More than 130 of those same Love's Travel Stops & Country Stores offer Chester's Chicken, a family-owned fried chicken franchise that started in 1952.

The menu at Chester's Chicken includes chicken tenders, chicken bites, bone-in fried chicken, chicken sandwiches, biscuits, chicken livers, chicken gizzards, and a variety of sides, dipping sauces, and desserts.

For over 10 years, Chester's Chicken has partnered with The Howard Company to focus on its digital presence for indoor operations. As Chester's Chicken opened more locations inside Love's Travel Stops & Country Stores, The Howard Company developed a strong connection with both brands.


The goal of implementing digital menu board systems was to be more efficient. Operators were managing digital content using thumb drives. Although a viable solution for some, using thumb drives requires that menu updates be made one screen at a time. As the portfolio grows, that became untenable. Using internet-connected screens and a remote content management system, operators can change numerous displays with a few clicks of a mouse. In addition to the hardware,  The Howard Company provided content hosting and digital support.

As the success of the digital menu board systems grew with Chester's Chicken and Love's Travel Stops & Country Stores with an initial rollout featuring 120 locations, The Howard Company continues to provide solutions for locations across the country. 

Digital menu boards allow Chester's Chicken to promote high-margin menu items, specials, limited-time offers, and interact with guests through motion, high-quality graphics, and custom messages. These abilities enhance the customers' experiences as well as intrigue more businesses to partner with Love's Travel Stops & Country Stores.


Love's Travel Stops and Country Stores and Chester's Chicken


We are proud partners of Chester's Chicken and Love's Travel Stops & Country Stores. Through this partnership, The Howard Company has been able to work on menu boards for a variety of great restaurant brands within Love's Travel Stops & Country Stores and offer solutions specific to the convenience store and travel stop industry. From indoor to outdoor solutions, The Howard Company's mission is to connect our customers with their customers.

To find out more about The Howard Company's convenience store and travel stop solutions, please visit (

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We have a solution for you

The Howard Company is your best resource as you seek out products for your restaurant or retail store. We work with virtually all materials and we are as comfortable indoors as outdoors. Our focus on quality and service sets us apart in our various marketplaces. We want to be your first call when you need advice on your menu systems, Point of Purchase needs, or in-store marketing and merchandising. Our high quality solutions help you focus on building your brand, serving your guests, and selling more product!

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