Love's Travel Stops & Country Stores has been offering numerous amenities, restaurants, services, and enjoyable experiences to customers since 1964. There are now hundreds of stores throughout the United States. More than 130 of those same Love's Travel Stops & Country Stores offer Chester's Chicken, a family-owned fried chicken franchise that started in 1952.
The menu at Chester's Chicken includes chicken tenders, chicken bites, bone-in fried chicken, chicken sandwiches, biscuits, chicken livers, chicken gizzards, and a variety of sides, dipping sauces, and desserts.
For over 10 years, Chester's Chicken has partnered with The Howard Company to focus on its digital presence for indoor operations. As Chester's Chicken opened more locations inside Love's Travel Stops & Country Stores, The Howard Company developed a strong connection with both brands.
The goal of implementing digital menu board systems was to be more efficient. Operators were managing digital content using thumb drives. Although a viable solution for some, using thumb drives requires that menu updates be made one screen at a time. As the portfolio grows, that became untenable. Using internet-connected screens and a remote content management system, operators can change numerous displays with a few clicks of a mouse. In addition to the hardware, The Howard Company provided content hosting and digital support.
As the success of the digital menu board systems grew with Chester's Chicken and Love's Travel Stops & Country Stores with an initial rollout featuring 120 locations, The Howard Company continues to provide solutions for locations across the country.
Digital menu boards allow Chester's Chicken to promote high-margin menu items, specials, limited-time offers, and interact with guests through motion, high-quality graphics, and custom messages. These abilities enhance the customers' experiences as well as intrigue more businesses to partner with Love's Travel Stops & Country Stores.