Is your brand ready to add a drive-thru to your locations(s)? There are numerous solutions and accessories to consider, but getting started with drive-thru essentials is also a great option!
The top three components of any drive-thru are highlighted in the video below.
Create a welcoming drive-thru experience from the beginning with a well-planned drive-thru lane, a versatile menu board, and a high-quality communication system. The top three components of a bare-bones drive-thru that Daniel talks about are:
- Drive-Thru Directional Signs - Many restaurants provide their customers with multiple ordering opportunities, typically through the drive-thru, dine-in, take-out, curbside pickup, and delivery. For drive-thru locations, careful site layout is important in order to provide safe and efficient vehicle flow for all of the ordering channels/revenue streams.
When it comes to setting up a drive-thru, learn all about drive-thru placement and stacking here.
- Drive-Thru Menu Board - Daniel highlighted three types of drive-thru menu boards, The Howard Company's Drive-Thru Choice Menu Board and The Howard Company's Drive-Thru Flex Menu Board, and The Howard Company's Drive-Thru Eco Menu Board.
The Drive-Thru Choice Menu Board gives businesses a choice of color and a panel layout that fits their needs while showcasing printed graphics only. With the Drive-Thru Flex Menu Board, printed graphic panels and digital displays can be showcased in various ways, including full digital, full print/static, or a combination of both. Also, with the "Flex", changes can be made at any time, on-site, and while the drive-thru remains open! The Drive-Thru Eco Menu Board is another option to go full digital. It may not have the versatility of the Drive-Thru Flex Menu Board, but it is more cost effective.
Find out more about The Howard Company's Drive-Thru Flex Menu Board and The Howard Company's Drive-Thru Eco Digital Menu Board side-by-side!
- Drive-Thru Communication System - A drive-thru clearance bar and a drive-thru menu board will define a customer's experience, but one of the biggest factors that keeps guests coming back for more is customer service. Is the staff friendly and welcoming? Is communication clear?
Be sure your drive-thru is equipped with high-quality communication equipment, a speaker and a microphone, that will help eliminate incorrect orders and lead to more satisfied guests. Explore The Howard Company's solutions for speaker posts and headset systems here.
Learn more about the bare drive-thru necessities in the Anatomy of a Drive-Thru:
Daniel Jones or any of our drive-thru experts can answer questions you may have at https://www.howardcompany.com/contact/sales.