How Much Does a Drive-Thru cost?
The Branding Signage and Technology Podcast
How much does a drive-thru actually cost? In this episode, Director of Marketing Jean Jones and Inside Sales Manager Daniel Jones break down everything operators need to know before budgeting for a drive-thru system. From choosing between static, digital, and hybrid menu boards to understanding what most quotes leave out, they cover the full picture, including installation, site planning, content strategy, and the ROI of working with one partner from start to finish.
Whether you're opening your first location or planning a multi-site rollout, this episode gives you a practical framework for making the right call.
0:00 Introduction and guests
1:10 How much does a drive-thru cost?
2:45 Static vs. digital vs. hybrid menu boards
5:00 What most competitor quotes leave out
7:30 Budgeting beyond the equipment
10:15 Menu board strategy and ROI
13:00 The value of a single drive-thru partner
15:20 Fun questions with Jean and Daniel
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