QSR's 2020 Drive-Thru Study

QSR's Drive-Thru Study

Drive-Thru Stacking

Omnichannel Strategy

Exterior Signs

Contact Our Experts

QSR Magazine has officially released their 2020 Drive-Thru Study and it contains helpful takeaways and statistics surrounding customer behavior with drive-thru operations, including The Howard Company's very own expert insights! The link to the report can be found below, as well as additional information about innovation in the drive-thru, more ways of ordering, and the request for additional signage.

QSR's 2020 Drive-Thru Study

Find the report at qsrmagazine.com/reports

Rod Clouser, National Sales Manager, introduces QSR's 2020 Drive-Thru Study.

Drive-Thru Stacking

49% of people "would prefer to order online and use a 'pickup only' drive-thru lane"

Is your drive-thru laid out correctly to accommodate your customers?

Think about the stat quoted above and then think about your brand's operations. 

• Are you still operating your drive-thru the same way as before the Covid-19 pandemic?
• Are you giving pickup customers a unique experience?
• Does your drive-thru move people through efficiently?

Grant Gustke, Regional Vice President, discusses drive-thru placement and stacking.

Omnichannel Strategy

42% of people "wish there were more mobile ordering options available for drive-thru orders"

Are you making it easy for your customers to buy from you?

Here is a hard and fast guarantee: if you do not make it easy for your customers, they will find a restaurant that does.

Ask yourself these questions:

• Can my customers order when they want and how they want?
• Do I curate the customer experience based on past behavior?
• Are my competitors ahead of me with a mobile or web app?

Exterior Signs

46% of people "wish there was more signage to help me make my menu decision"

Do your customers feel rushed?

Ample signage in the drive-thru will give your customers and your brand a couple of great benefits:

• Customers will have more opportunities to understand your menu.
• You will have a chance to push specials and LTO's.
• You will be able to direct customers to other ordering channels like your app and loyalty program.
• Customers can be entertained while waiting with good digital content.

Rod Clouser, National Sales Manager, talks about customizable exterior signs.

If you have any questions, please reach out to our team at The Howard Company. We are excited to work with you on your next project!