Coca Cola Corporate contacted us, asking about our capabilities to update and refresh snack and beverage counter menu boards in major college sports stadiums throughout the country. They wanted each stadium to maintain their school identity on the menu boards, customize the snack and beverage listings to their product lines, and yet carry the Coke branding. The Howard Company took on the challenge and set their design and engineering departments on the task of creating solutions easily adaptable to multiple stadium needs.
Once the designs were agreed upon, The Howard worked with our national installation firm to survey each stadium participating in the snack counter refresh program to determine how many menu boards would be needed, and which of several designs would best fit each station. In addition, school food services directors were involved to create a menu list for each individual counter and food kiosk site. Working closely with the Howard's layout design department, finalized menus featuring food items custom to the stadium and school logos and colors were created and approved. The new menu boards were constructed of easily changeable magnetic strips, graphics and prices for quick updates by food service personnel. In many stadiums, wall graphics were created to provide visually appealing wall space instead of blank concrete blocks.
As layouts were approved, our national installation firm was again called upon to remove old menu boards and install all the new products in stadiums and concert venues throughout the United States. Schools were able to keep tabs on installation progress using the firm's informational website; keeping school or venue personnel abreast of the changes was very important on all levels of installations.