The parent company of Y-Not Stop Convenience Stores, St. Romain Oil Company, Inc., debuted in 1970. The brand has stores located throughout Louisiana.
The original Y-Not Stop stores featured The Howard Company's Mainstreet Gold menu board systems. Y-Not Stop was intrigued by the capabilities of using digital menu boards to display their freshly prepared food in a fun, modern way.
After initial inquiries and discussions of how a digital menu board system, based on their needs, might work in their convenience stores, it was decided to try a system at a test location. The original digital display used static menus on two screens in their hot foods service area.
The test location was so successful, management decided to expand digital displays into their other 14 locations. The ability to adjust prices in a timely manner as the cost of fresh ingredients changed assured stores they would not miss out on opportunities. Any errors that were made by managers making changes in their stores were resolved by the ability to update all menu boards at one time from one central location.