Y-Not Stop Case Study | Digital Menu Boards

Background

The parent company of Y-Not Stop Convenience Stores, St. Romain Oil Company, Inc., debuted in 1970. The brand has stores located throughout Louisiana.

The original Y-Not Stop stores featured The Howard Company's Mainstreet Gold menu board systems. Y-Not Stop was intrigued by the capabilities of using digital menu boards to display their freshly prepared food in a fun, modern way.

Development

After initial inquiries and discussions of how a digital menu board system, based on their needs, might work in their convenience stores, it was decided to try a system at a test location. The original digital display used static menus on two screens in their hot foods service area.

The test location was so successful, management decided to expand digital displays into their other 14 locations. The ability to adjust prices in a timely manner as the cost of fresh ingredients changed assured stores they would not miss out on opportunities. Any errors that were made by managers making changes in their stores were resolved by the ability to update all menu boards at one time from one central location.

Results

Y-Not Stop digital displays now incorporate video along with menu listings, and include promotional advertising for other vendors who sell products in Y-Not Stop convenience stores. Most stores have a minimum of two screens with several outlets installing three digital displays. Additionally, The Howard Company was asked to redesign an updated layout of menu listings to include movement of professional food pictures showcasing Y-Not Stop specialty foods.

“Our customers love seeing the many different pictures of our food that move in a video format! The digital boards are much more visually appealing, and add to the overall experience,” says Amanda St Romain, marketing director of Y-Not Stop at St Romain Oil. “I really appreciate how (the team at The Howard Company) go above and beyond to make sure I am happy with the final result. - Top of the line technology with an excellent team of people!”

We have a solution for you

The Howard Company is your best resource as you seek out products for your restaurant or retail store. We work with virtually all materials and we are as comfortable indoors as outdoors. Our focus on quality and service sets us apart in our various marketplaces. We want to be your first call when you need advice on your menu systems, Point of Purchase needs, or in-store marketing and merchandising. Our high quality solutions help you focus on building your brand, serving your guests, and selling more product!

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Y-Not Stop

Digital Menu Board Installation

Background

Development

Results

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