Howard Company News

Nov 15, 2018 4:44:18 AM | by Admin

New Clearance Bar Design Gives QSR Drive-Thru Lanes Flexibility

Howard Company

For Immediate Release:

New Clearance Bar Design Gives QSR Drive-Thru Lanes Flexibility
The Howard Company adds new products to drive-thru array


Brookfield, Wisc. (March 20, 2017) – Continuing to build on their promise to offer Quick Serve Restaurants with state-of-the-art equipment designed to optimize the guest experience, The Howard Company, Inc., adds dual and single helix Deluxe Clearance Bar options to their expansive drive-thru array. The two new drive-thru options offer a solution to fit any drive-thru layout, with the goal of reducing damage to guest vehicles and to the restaurant building.


With a standard clearance height of 9 feet, both the single and double clearance bars are securely anchored on the curb or pavement in the drive-thru lane. When centered between dual lanes, the bi-directional Deluxe Double Bar is the perfect solution for a two lane drive-thru, reducing equipment clutter to one clearance bar versus two. When struck by an over-sized vehicle in either lane, the horizontal bar rotates forward, then back to the original position once the vehicle backs up. The single lane deluxe clearance bar must be placed on the left (driver’s side) of the lane, allowing the horizontal bar to swing forward, then back to the original position when struck.


Operators can add the optional suspended warning bar if the overhand clearance is less than 9 feet.  With seven standard paint colors and custom color matching available, the Deluxe Clearance Bars will complement existing drive-thru systems, keeping branding consistent.


Constructed of powder-coated steel, either clearance bar will guarantee years of performance in the drive-thru lane.


“Continually evaluating the needs of our QSR business partners and developing solutions that fit a wide variety of applications is our primary focus at The Howard Company,” said company president and CEO Doug Watson when introducing the Deluxe Dual Clearance Bar. “We want to be the one resource our business partners reach out to when looking for innovative ideas that maximize their equipment dollar.”


About The Howard Company, Inc.

Founded in 1950, The Howard Company, Inc. is an employee-owned menu board equipment manufacturer located in Brookfield, WI. We specialize in marketing solutions and brand merchandising for the foodservice industry. Our focus is digital indoor and drive-thru menu systems, illuminated and non-illuminated menu boards and foodservice marketing products, and permanent and semi-permanent POP retail merchandising displays.


Linda Marzocco

1375 North Barker Road

Brookfield, WI 53045

Office: 262‐317‐7764


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