For Immediate Release:
The Howard Company and LG are ready for NRF 2026: Retail's Big Show!
Brookfield, Wisconsin (January 7, 2026) – From January 11-13, 2026, at the Jacob K. Javits Convention Center in New York City, The Howard Company and LG will be showcasing a digital drive-thru system and advanced digital signage solutions. At the center of NRF 2026: Retail's Big Show is The Pit Stop, booth #1005. It is an interactive go-kart experience that is designed to demonstrate how technology, branding, and customer experience converge in modern retail, restaurant, convenience store, and grocery environments. Attendees will drive through a fully digital drive-thru and a range of high-impact digital signage solutions from The Howard Company and LG.
The Pit Stop will also feature integrated solutions from a lineup of innovative technology partners, including QU POS, Vox AI, Tenyks, MicroTouch, and temi robot, highlighting how hardware, software, and AI-driven tools work together to streamline operations and elevate the guest experience.
In addition to the LG collaboration, The Howard Company will team up with Neon Screens at booth #2329 to further expand its digital signage offerings at the show. Visitors will experience a Samsung digital drive-thru menu board that complements Neon Screens' platform.
NRF attendees are encouraged to visit The Pit Stop (booth #1005), meet with The Howard Company and LG at The Pit Stop Garage (booth #1100), and stop by Neon Screens (booth #2329) to experience the digital drive-thru systems firsthand, explore the latest signage innovations, and see how these solutions can drive efficiency, consistency, and increase sales across retail, restaurant, convenience store, and grocery environments.
About The Howard Company, Inc.
The Howard Company, founded in 1950 and based in Brookfield, WI, is the nation’s leading branding signage and technology integrator. As an employee-owned company, our team delivers top-tier customer service, a wide product range, and tailored solutions. We specialize in drive-thru systems, digital displays, menu boards, self-ordering kiosks, voice AI, order confirmation systems, building signs, interior décor, point-of-purchase merchandising, design, digital, install services, and national rollouts.
Contact:
Brian Ward
1375 North Barker Road
Brookfield, WI 53045
Office: 262‐782‐6000
