Howard Company News

Nov 15, 2018 4:25:18 AM | by Admin

NACS Drive Thru Trends

Howard Company

For Immediate Release:


Emerging Trends in Reinventing Convenience Store Services


Brookfield, Wisc. (October 5, 2015) – As convenience stores look to expand their market segment to serve guests beyond the gas pump, new opportunities are emerging that offer drive-thru lane solutions as a means to increase net sales. In addition, drive-thru lanes bring in currency from guests who will use your store as a meal destination without needing to purchase gas first. No longer do store guests have to walk into the c-store to purchase milk, snacks, or food items. The Howard Company suggests several solutions to c-store operators looking to take the next step in moving beyond the walls of their building and installing a drive-thru lane.

From directional signage guiding drive-thru guests to your menu board and pick-up window, to extended arm garbage cans to keep the parking lot tidy, The Howard Company has answers for all your drive-thru needs. State-of-the-art menu boards built to last with energy efficient LED lighting or full digital display menu boards easily brings your foodservice and snack counter items to outside guests. Communications systems including headsets make order taking simple and easy-to-understand. Canopies and clearance bars protect your customers from the weather and your building from vehicle damage. Outdoor poster frames post your advertising messages in an attractive display.

“The Howard Company’s 65 years in the industry supplying menu boards and related equipment to chain and independent restaurants worldwide makes us uniquely qualified to be your partner as you explore expanding your c-store to include a drive-thru operation,” says Doug Watson, Howard Company President and CEO. “We are constantly on the search for products designed to simplify life for our business partners. We want to be your ‘go to’ call when you require cutting edge solutions for your c-store!”

About The Howard Company, Inc.

Founded in 1950, The Howard Company, Inc. and its brands specialize in the design and manufacture of Point-of-Purchase displays, menu boards and graphics for the foodservice industry. The employee-owned company also serves domestic and international markets in foodservice, beverage, and financial trades and targeted retail industries such as hardware, automotive and home center displays.

Linda Marzocco
1375 North Barker Road
Brookfield, WI 53045
Office: 262‐317‐7764


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