Howard Company News

Nov 15, 2018 3:54:24 AM | by Admin

Platinum LED Illuminated Menu Board



Energy Saving Menu System by The Howard Company Inc & Mainstreet Menu Systems

Brookfield, Wisc. (October 15, 2013) – The Howard Company Inc and Mainstreet Menu Systems announce production of The Platinum LED Menu Board System, a new style menu board incorporating several innovative elements. The Platinum LED sections feature super-thin panels (measuring less than two inches in depth) providing a contemporary appearance, are very light weight resulting in reduced shipping costs, and are easy to install. The modular design continues The Howard Company’s long standing commitment to offer end users affordable, attractive and flexible menu systems easily adaptable to any store layout.

The low voltage Light Emitting Diodes (LED) panels interconnect in a ‘daisy-chain’ fashion to avoid multiple electrical cords hanging from the system. The energy efficient LED panels consume one-third less energy than conventional fluorescent back-lit menu systems, up to one-half the energy of spot lights used on many front-lit magnetic menu boards, or as much as one-sixth the power of a digital menu system. The LED lighting is color balanced for outstanding illumination of full transparency graphics.   There are no ballasts to fail, unlike standard menu lightboxes. The long term money savings can be significant. Additionally, this system is UL approved! The unique design is patent pending.

Howard Company engineers developed a simple system to change the full graphic transparencies: just lift the magnetic, flexible, hinged cover to access the graphic, remove and slide in the new graphic. The all-graphic system allows for a more artistic approach to your menu content design and use of your custom food pictures.

“Many of our customers tell us ‘Our food looks the best, when lit’. The Platinum concept combines LED technology and a contemporary product profile.  Show your pride with food graphics displayed in the Platinum! It’s a winner!" says Howard Company President and CEO, Douglas Watson.

‘Off the shelf’ Platinum panels are offered in two stock sizes: 25” x 25” and 18”w x 25”h, with standard frame colors of black and brushed aluminum. Custom frame colors and size options are also available.

The Howard Company Inc, headquartered in Brookfield, Wisconsin, is a full service point-of-purchase display manufacturer, specializing in menu boards and merchandising solutions for the quick service restaurant market. The Howard Company was founded in 1950 and is a 100% employee-owned company. The Howard Company brands include Howard Displays, Mainstreet Menu Systems, VisionQuest Digital Menu Systems, and Great American Stock Food Photography.

Contact: Linda Marzocco
Tel. 800-317-7764
The Howard Company Inc
1375 North Barker Road
Brookfield, WI 53045

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