Howard Company News

Nov 15, 2018 4:27:57 AM | by Admin

NACS 2017

FOR IMMEDIATE RELEASE        Howard Company



Versatile Digital Menu Boards Featured at 2017 NACS Show

BROOKFIELD, Wisc. (August 22, 2017) – With digital menu board displays expanding to both indoor and drive-thru applications, The Howard Company is pleased to showcase their Howard Digital Solution at the 2017 NACS Show in Chicago October 17-20. Booth #3163 will feature several digital menu boards exhibiting the flexibility of The Howard system to meet convenience store requirements for easy-to-change dayparting options.

Howard Digital Menu Boards offers single store operators indoor digital package solutions of one or two digital screens, while large chain c-stores that need multiple screens installed nationwide can count on The Howard Company to fulfill their needs. With content creation software included in each package, The Howard Digital Solution solves the requirement to daypart menu display choices ranging from breakfast items in the morning to grab ‘n go dinner selections. The digital programing resides in the player with content creation accessible via the cloud network.

With drive-thru lane ordering becoming a profitable growth segment for convenience store business, drive-thru digital menu boards offer the chance to expand foodservice and snack counter items to guests who are in a hurry.  The Howard “All-in-One” canopy, order confirmation and menu board one piece system solves space constraints; additionally, updating content is easy using the same software as the indoor digital menu system.

Howard Company Digital Menu Board Solutions helps you plan your digital installation from site planning to full installation. The software program and training is included; our design department can help you with content creation. Technical support and after-the-sale services plus product warranty makes the transition from static menu boards to digital screens easy enough for any operator.

Plan to include a stop at booth #3163 in October during your trip to the 2017 NACS show. Doug Watson and Juan Reyes, Digital Systems Specialist, will be happy to show you the latest in digital displays and how it can work for you. “Digital menu systems are the best way to advertise and promote your new foodservice sections of your store,” advises Doug Watson, Howard Company president and CEO. “Our digital menu board solutions for indoor and drive-thru applications give you additional tools to increase your net sales.”


About The Howard Company, Inc.

Founded in 1950, The Howard Company, Inc. is an employee-owned menu board equipment manufacturer located in Brookfield, WI. We specialize in marketing solutions and brand merchandising for the foodservice industry. Our focus is digital indoor and drive-thru menu systems, illuminated and non-illuminated menu boards and foodservice marketing products, and permanent and semi-permanent POP retail merchandising displays.


Linda Marzocco

1375 North Barker Road

Brookfield, WI 53045

Office: 262‐317‐7764


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